From Mercedes-Benz to American Express to McDonald’s, Argentines have long had an appetite for killer brands, so it was only logical that Starbucks finally made the foray into Buenos Aires.
The Seattle-based coffee giant opened its first BA coffeehouse in the trendy Alto Palermo shopping center in May 2008, and the local chain now consists of four locations in Downtown, Palermo and Belgrano.
In addition to free WiFi and relaxing environments, company officials even added dulce de leche and yerba mate items to the local menu in a show of respect for local palettes.
In keeping with their track record of corporate responsibility, Starbucks announced an alliance with FNDF, a Palermo-based organization that provides support and resources for local children with cancer.
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