Starbucks at the Alto Palermo Galleria
From Mercedes-Benz to American Express to McDonald’s, Argentines have long had an appetite for killer brands, so it was only logical that Starbucks finally made the foray into Buenos Aires. The Seattle-based coffee giant opened its first BA coffeehouse in the trendyAlto Palermo shopping center in May 2008, and the local chain now consists of four locations in Downtown, Palermo and Belgrano. In addition to free WiFi and relaxing environments, company officials even added dulce de leche and yerba mate items to the local menu in a show of respect for porteño palettes. In keeping with their track record of corporate responsibility, Starbucks announced an alliance with FNDF, a Palermo-based organization that provides support and resources for local children with cancer.
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[...] social bala and engaging with customers via blogs and social networks. Many of these companies like Starbucks Argentina, Officenet Staples and IBM have U.S. ties and managers previously baptized in the waters of social [...]
[...] after a good Cuervo, Heineken or Stella After Office. The number one answer respondents gave was Starbucks or Havanna. (Full Story in [...]
[...] helps explain the success of U.S. chains like McDonald’s, Howard Johnson’s and Starbucks, which just opened its 23rd store. But what about successful Argentina-based franchises? Do they [...]