From China to California, Tango Addicts Unite in Buenos Aires

CCTV tells one billion viewers in mainland China about the upcoming Tango Party in Buenos Aires.

“The world speaks many languages.” That quote from Paulo Coelho’s spiritual classic The Alchemist is gaining additional validity with each successive post here on InvestBA.

Yesterday we had a front page story from a Dubai newspaper praising Buenos Aires as an “Electric City,” and now China’s CCTV gets in on the BA lovefest by giving 1 billion viewers in mainland China a sneak peak at next week’s “Huge Tango Party” here in BA.

Watching the 90-second clip reinforces two key themes: 1.) Tango elicits international intermingling as convoluted as the dance itself, and 2.) Tango is an addiction. The first takeaway is evident just from watching the video: Native Chinese broadcasters promoting a dance with African and European influences and translating Argentine Castellano into English for a global audience online.

The addiction theme is best understood by connecting with actual tango dancers in the blogosphere like Fishnets & Fedoras or Well-Heeled who summarizes “The Price of Addiction to Argentine Tango” here beautifully. “In an episode of House Hunters International,” W-H writes, “a Californian couple bought a $200,000 pied-a-terre in Buenos Aires just so they can focus on tango! The lady insisted on an apartment with enough open space that she can turn into a salon for her tango parties. Now that is dedication.” That episode and others featuring foreign tango addicts relocating to Buenos Aires can be seen here on HGTV.

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