FranchiseBA: Tangolates

Having taken BA in a body sculpting storm, Tamara Di Tella's Tangolates method is now going global.

Pilates is the fitness regimen famous for sculpting the bodies of some of the world’s fittest celebrities, including Jennifer Aniston, Sting and Gwyneth Paltrow. Tango is the passionate dance that originated in the melting pot that is Buenos Aires in the early 1900s and is now synonymous with Argentina’s capital city.

In 2004, Tamara Di Tella, owner of a successful chain of Pilates studios throughout Argentina, realized that Pilates and Tango had a great deal in common, including the basic principles of concentration, focus on the core, emphasis on balance and posture, and fluidity of motion. It was then that she began to develop her new method, which she dubbed Tangolates.

Although Tangolates incorporates the principles of both Pilates and Tango, the method is much more than a simple fusion of the two practices, with hundreds of moves and a clever apparatus created by Di Tella. In addition, Tangolates incorporates the much needed aerobic element that is missing in Pilates, making it a much more complete workout and form of weight loss.

BA may be the most picturesque setting for practicing Tangolates, but realizing the untapped potential in foreign markets, the Di Tella Method is going global. Licenses for the Tamara Di Tella Method are available for $2,500 USD including a book, manual, 8 DVD set and apparatus.

For more on Tangolates franchise opportunities, send your inquiry to franchise@investba.com.