RunwayBA: All Eyes on Buenos Aires Fashion Week

Game Face: 15 Spring/Summer collections take center stage at Buenos Aires Fashion Week 2010.

The wait is over. The most anticipated fashion event of the year and one of the most prestigious in all of Latin America kicks off today in the Blue Pavilion at La Rural in Palermo. Beginning tonight at 5:00, BAFWeek 2010 will showcase fifteen Spring/Summer collections over the next three days.

The main objective of the organizers, APSA, La Nacion Eventos and La Rural, is to foster relations among the different local and international fashion and clothing industry members, as well as continue working to position Buenos Aires as one of the most important fashion capital cities in Latin America.

Some of the top designers featured over the next three days include Cook, Como quieres que te quiera, Desiderata, Grupo 134, Hermanos Estebecorena, Juana de Arco, Kostume, Marcelo Senra, S-Mode, Ona Saez, Rapsodia, Uma, VeroIvaldi and Wanama. BAFWeek will also feature 30 showrooms where event attendees can browse through a wide array of clothes, shoes and accessories.

Popular galleria Paseo Alcorta will present an award to the most creative showroom, so competition among the participants will be high. Budding designers from the University of Buenos Aires will also get a chance to showcase their talents when the Seedling runway show officially opens BAFWeek tonight. Thanks to Business Press – CI, we were invited to cover the entire event, and you can watch our BAFWeek video here.