BAF Week 2010, one of Latin America’s premiere fashion events, recently wrapped up after a successful three-day run at La Rural in Palermo. Fifteen runway shows showcased the Spring/Summer 2010/2011 collections of some of Argentina’s most popular brands, including Desiderata, Wanama, Grupo 134, and Como quieres que te quiera.

Short skirts and jean jackets prevailed at Uma while the models at Rapsodia strutted down the safari-themed runway in bohemian silhouettes in vibrant colors and patterns. Bright colors and playful patterns reigned at Juan de Arco while the flirty white dresses and nautical runway at Como quieres que te quiera conjured up thoughts of the coming warm weather. Kostume showed a structured, geometric collection for men and women and the 10th Anniversary show of Hermanos Estebecorena featured simple, clean pieces in khaki, army green, black and white.

The highlight of BAF Week 2010 came from Argentine designer Marcelo Senra, whose Moroccan-themed collection was elegant and feminine. Gorgeous, flowing gowns and shifts in earth tones (with the occasional pop of turquoise) came down the runway, each more impressive than the last. Garments were accented with striking gold jewelry, bold accessories and stunning head scarves.

As always, BAF Week 2010 highlighted the styles of some of the country’s biggest brands. While the collections showed great diversity, the chic edginess and attitude that defines Argentine style came through loud and clear, and the event cemented Buenos Aires’ place as one of the world’s fashion capitals.

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