Just last week we featured a Financial Times piece highlighting budding business and cultural ties between Argentina and the Middle East. Pointing to the likes of Starbucks and La Martina, Samantha Pearson said “Middle East investors are looking for brands.” Well, a Dubai investor group just landed a great one, and they flew to Argentina’s interior to find it.
On Monday, Hollywood Burger Holdings signed a Letter of Intent with United Holdings of Dubai to operate a joint venture Hollywood Burger – UAE. The goal of the JV will be to rollout Hollywood Cafe locations throughout malls in the United Arab Emirates and to open Hollywood Burger locations throughout select areas of the UAE as well.
In a cross-cultural case study of El Mundo es Plano (The World is Flat), the likes of which we have not seen since Messi’s endorsement deal with Chery, it’s amazing to connect the dots and realize this is a New York-based private equity group that took a Hollywood concept, launched it in Argentina and now it’s expanding to the Middle East.
Hollywood Burger CEO Scott Mathis says, “We are excited that the Hollywood brand is proving to be a dynamic one.” Closer to home, Mathis confirms the next Hollywood Burger in Argentina is already under construction in Cordoba, and architectural renderings of the two-story restaurant can be seen here.