In a high profile case of soccer superlatives, the world’s greatest futbol player and the world’s number one maker of sports video games have officially joined forces.
EA Sports has tapped Argentina native and Barcelona superstar Lionel Messi to be the face of the 2012 version of the popular FIFA Street video game. The Street series spotlights the culture of freestyle football played in the streets and backlots across the world.
In addition to the FIFA Street cover spot, the multi-year deal signed between EA Sports and Messi will extend to a more profound global ambassador role for La Pulga. According to El Espectador, Messi will now be the global image of the EA Sports FIFA franchise, the video game which recently sold 3.2 million copies of its 2012 edition in only five days.
As the new ambassador, Messi’s image will be the cornerstone of EA Sports Football campaigns on social networking sites like Facebook and Twitter. In return, EA Sports announced an alliance with the Leo Messi Foundation which works to provide education and health care for children around the world.
At age 24, Messi has scored over 200 goals and currently ranks number two on the list of FC Barcleona’s all-time leading goal scorers. He has been the leading goal scorer in the UEFA Champions League for three consecutive years and is a finalist to win the prestigious Ballon d’Or for the second straight year. (Full Story in Spanish)
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