J. Crew Spring Collection

The natural beauty of Uruguay was the ideal canvas for showcasing J. Crew’s Spring Collection.

Apparently David Guetta and Mark Zuckerberg weren’t the only ones soaking up the beauty of Uruguay’s Tango Coast this summer.

NYC-based specialty retailer J. Crew has released their March catalog, and Uruguay is the chosen destination for the 140-page collection. The beaches of Punta del Este and Jose Ignacio are no stranger to models or New Yorkers in January, so a summer shoot in Uruguay probably made perfect sense.

“We traveled to Uruguay’s breathtaking landscape to showcase our new spring collection,” reads the catalogue introduction, “the rolling green hills, saturated skies and rocky beaches made for the perfect backdrop. (Well, minus the occasional tarantula run in.) So go ahead, start exploring…”

In addition to their models, the J. Crew photographers do a wonderful job showcasing the terrain that makes Uruguay one of the most beautiful countries in Latin America. The juxtaposition of rolling hills, dense pine forests and white sand beaches is a combination unique to Uruguay coastal Departments like Maldonado and Rocha. The subtle greens and blues of the Uruguay landscape make a strong contrast with the bright colors of the spring collection. (J. Crew Catalogue)

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