Rambla de Montevideo

Locals and tourists alike casually stroll Montevideo’s 14-mile waterfront Rambla at night.

This today, according to Parana Online’s Marcio Barros who pens a detailed analysis of Montevideo’s allure for a growing number of tourism and business-minded Brazilians.

Montevideo is a charming city with an ideal tranquility for those who are searching for some peace and quiet. Located in the southern part of the country, the Uruguay capital is the Latin American city with the best quality of life, in addition to being considered by many organizations among the 30 safest cities in the world,” writes Barros.

The influx of Brazilian tourists is attracting Brazilian banks like Itau and Brazilian hotel groups like InterCity Hoteis which recently opened a new 74-room hotel in the Punta Carretas neighborhood. In an interview today with El Observador, InterCity General Manager Joao Marcos Bandeira says “between 60 and 70 percent of our guests are from Brazil.”

Today, more Montevideo hotels are beginning to prioritize the hiring of Portuguese-speaking employees. The Project Manager of the new Sofitel Casino Carrasco tells El Pais that, after English, Portuguese was the most important foreign language skill for new hires. Considering the number of Brazilians that fill the Conrad in Punta del Este, the Sofitel is expected to have a similar appeal for casino-loving Brazilians.

In terms of natural beauty, Barros says “watching the sunset over the Rio de la Plata is one of the attractions of the Uruguay capital.” Intercity’s Bandeira echoes that sentiment describing Montevideo’s 14-mile waterfront Rambla as “something from another world.” (Full Story in Portuguese)

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