According to the Uruguay National Wine Institute (INAVI), 2013 is projected to be a big year as the country will significantly boost its wine exports to Russia. In the process, Russia will become the number one export destination for Uruguay wines.
By the end of this year, 20 million liters of Uruguay wine will be exported to Russia, and the numbers next year are expected to be even more impressive. This is due to Russia’s massive market and heightened awareness of the quality of Uruguay varietals.
Also, by the end of the year, packaged domestic wines will start being sold with the Uruguay Natural label on the bottle. This will add an important seal of quality to Uruguay Tannat, Cabernet Sauvignon, Merlotand assorted blends.
Jose Lez, President of INAVI, says the Uruguay Natural label will add value to the wines. “Today Uruguayan wines are recognized as products that meet the quality and safety standards of major markets,” says Lez.
Uruguay is now looking ahead and even farther east. Lez says South Korea is a huge potential market for Uruguay wines. Lez visited The South Korea Food and Wine Festival earlier this year, and says local companies are becoming increasingly interested in Uruguayan wines.
“According to the contacts we made in South Korea, there is every indication there will be a significant rise in (our wine) sales in that market,” said Lez. (Full Story in Spanish)
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