Uruguay The New VIP Paradise

Very Important Place: From natural beauty to uber luxury to surfer chic, Elle Italia says Uruguay has it all.

The new issue of Elle Italia features Nambian supermodel Behati Prinsloo on the cover, but the magazine’s most awe-inspiring beauty flows from the pen of travel writer Annalisa Testa.

Uruguay: Il Nuovo Paradiso del VIP (Uruguay The New VIP Paradise) is the title of Testa’s homage which extends the usual VIP playground narrative beyond the city limits of Punta del Este while celebrating the silence and solitude of coastal Uruguay in the cooler shoulder months of August and September.

The author arrives in Montevideo and drives over 200 kilometers along Uruguay’s southeast coast and discovers “sumptuous villas, luxury hotels, clubs and resorts all immersed in nature. The Uruguay coast in wintertime is really special and exclusive,” Testa writes.

She describes Punta del Este as the Miami of South America and Jose Ignacio as a calm Saint-Tropez. And while she marvels at Maldonado’s man-made luxury from the Estancia Vik to the Fasano Las Piedras, her most heartfelt praise is reserved for the natural beauty and simplicity she discovers further north in the coastal Department of Rocha.

Driving through the Rocha countryside she encounters horse farms, large open pastures and an abundance of eucalyptus, and in coastal villages like Cabo Polonio, La Pedrera and Punta del Diablo, she describes a vibrant landscape with “surfers, hippies, backpackers and young families with children.” (Full Story in Italian)

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