AirEuropa service Montevideo

Uruguay’s six-wheeled Love Bus is winning converts in the Spanish countryside. (Source: El Pais)

A modern motorcoach dubbed El Bus de la Alegria (Happiness) covered with soothing images of coastal Uruguay is winding its way through the Spanish countryside from Barcelona to Bilbao and Málaga to Madrid. Once on board, visitors can learn more about Uruguay tourism destinations and sample gourmet fare direct from el campo uruguayo.

Air Europa, the Spanish carrier that initiated Madrid to Montevideo service last year, is one of the sponsors of this high-tech Love Bus. And based on the airline’s press conference yesterday, the company’s EU bridge to Montevideo may just be La Ruta de la Alegria.

The SkyTeam member initiated service last June with three weekly non-stops, they just added a fourth, and they’re already planning to add a fifth, says Air Europa Chairman Juan José Hidalgo.

According to El Economista’s Mari Cruz Marina, “The president of Air Europa said that, of the company’s most recently launched routes, the Uruguay route consolidated rapidly and is ‘the only one’ that has not generated any losses since inception.”

Uruguay’s Tourism Minister welcomed the news which will boost European arrivals in Uruguay above the current level of 160,000 per year. Uruguay’s tourism sector, already an MBA case study in growth, now generates over US$2 billion annually compared to US$500 million just three years ago. (Full Story in Spanish)

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