Johnny Rockets, the classic all-American hamburger joint, shifted into serious global growth mode in December evident by 2014 franchise openings in Brazil and India. With a solid footprint in other corners of Latin America, the California-based company is now looking to bring their unique concept to Argentina and Uruguay.
A lead story in today’s InfoNegocios says Chilean group FESA owns the rights to operate Johnny Rockets in several South American countries including Uruguay. While FESA is focused on opening seven outlets in Chile this year, they are looking for a solid group who can operate Johnny Rockets in Argentina and Uruguay together.
The ideal candidate should be focused on opening new locations in areas like river walks (Think Puerto Madero and the Rambla), shopping centers, casinos, coastal areas and amusement parks where people go to have fun, according to this article in FastCasual.
The article quotes Johnny Rockets Chief Development Officer, James Walker, who says the company will open 48 units this year and 200 to 300 new units over the next three to five years with many of those locations opening in emerging markets with young demographics.
Johnny Rockets just opened its third location in Abu Dhabi and its first restaurant in India in January with plans to roll out another 20 units in India over the next few years. Across the border, Johnny Rockets will open its second Brazil location on March 25 at the Tiete Plaza Shopping in Sao Paulo. (Full Story in Spanish)
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