Models wear designs by Martin Churba during BA Fashion Week 2010. (AP/ Natacha Pisarenko)

Models wear designs by Martin Churba during BA Fashion Week 2010. (AP/ Natacha Pisarenko)

Buenos Aires is the city where “shopping” is much more than an action verb for describing the favorite indoor activity of many females“shopping” is a place. In fact, BA is home to some of the largest gallerias—or shoppings—in Latin America. BA shoppings like Alto Palermo, Paseo Alcorta, Patio Bullrich and the new DOT Baires mega-project all feature their share of international retail outlets, but those engaging in porteño retail therapy will also find a significant number of high-end stores and successful labels launched by Argentine designers. The highly anticipated BA Fashion Week, an annual showcase for Fall/Winter collections, is the launching pad for many of these aspiring designers. As always, this week’s event features dozens of designers showing a wide variety of unique garments and accessories like Cubreme’s coats, S-Mode’s swimsuits, Cosecha’s vintage clothing, Bienamada’s handbags and Ana Livni’s Uruguayan merino wool designs.  Not to be outdone on the global catwalk, the 2010 edition of BAFWeek is competing with Fashion Weeks in two other major fashion capitals, London & Milan. For foreign retail buyer inquiries regarding any of the collections featured in BAFWeek 2010, send a detailed e-mail to out@investba.com.

Former player & current coach Diego Maradona in a 1978 ad for long-time sponsor Coca-Cola.

Former player & current coach Diego Maradona in a 1978 ad for long-time Argentina sponsor, Coca-Cola.

While some say beef is Argentina’s finest export, most European soccer club owners would politely disagree. The rosters of Europe’s legendary club teams are stacked with young players from Argentina like Lionel Messi, Sergio Agüero and Gonzalo Higuain. And while these talented twenty-somethings are gearing up for a match next week in Germany and this summer’s World Cup in South Africa, a recently announced agreement should raise the team’s profile and following in the United States. The Argentina Football Association (AFA) just inked a deal with a Chicago-based marketing group committing the National Team to four “friendly” matches in the U.S. between now and 2014.  AFA agent Guillermo Toffoni explained the branding significance of the deal to Reuters: “We want to open the market for the national team which is a very strong brand. It’s a brand that is as strong as or stronger than that of Real Madrid or Barcelona.” (Article) The global appeal of Argentina’s National Team is evident in the current roster of multinational Official Sponsors including Coca-Cola, VW, Adidas, Quilmes, YPF, Italcred, Standard Bank and Claro. While Brazil, Spain and England are more favored to win this year’s World Cup, odds are good the brand called Argentina will broaden it’s U.S. appeal beginning with the first friendly this September.

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Hundreds of foreign jetsetters ring in the New Year at BA's Faena Hotel (Source: Clarín)

Hundreds of foreign jetsetters ring in the New Year at BA's Faena Hotel (Source: Clarín)

The Dow broke above 10,000 this morning and European debt concerns eased, so TheStreet.com figures Wall Street execs could use some tips on what foreign countries to invade and blow invest their next quarterly bonus. But this isn’t 2000 when you could charter a G-IV and kite off to Sardinia for a Tyco toga party featuring Jimmy Buffett, an ice sculpture of Michelangelo’s David spewing vodka from his privates and a birthday cake in the shape of a woman’s breasts with lit sparklers.  No, this is 2010, so you’ve got to fly coach and hopefully find a country with an exchange rate that makes the hard-earned, government bailout coin go a little farther. Look no further than Buenos Aires writes JetSetReport.com’s Michael Martin. “BA’s allure remains undiminished for American travelers looking for the romance of Paris made affordable by the weak Argentine peso,” Martin writes, “Tourism has flourished in Argentina’s capital with a bevy of new boutique hotels along the vibrant Puerto Madero waterfront and new developments by star architects such as Norman Foster and Philippe Starck.” It’s been exactly four years since New York Magazine’s Moveable Fiesta article which declared Buenos Aires “The New Expat Heaven.” Judging by TheStreet.com article, very little has changed…except for the more favorable exchange rate. The vodka-spewing ice sculpture may still be out of reach, but then again, life is all about trade-offs. (TheStreet.com article and JetSetReport.com).

Cambiasso (right) leading his side to victory in last month's Polo Championship in BA (La Nacion)

Cambiasso (right) leading his side to victory in last month's Polo Championship in BA

Jordan. Brady. Tiger. It’s a short list of professional athletes who reach the pinnacle of their respective sports and become so famous (or infamous depending on your personal loyalty), fans simply refer to them by one name. If polo has a seat at that table of sporting legends, Cambiasso would be another name to add to the list. La Nación sits down for a candid interview with the world’s greatest polo player who just led his side to victory in the Argentina Polo Open Championship. Cambiasso travels like a rock star: four months in Argentina, four months in the U.S. and four months in Great Britain with stables of 20 horses in each destination. Having come from modest means, he bristles at the notion that polo is only for the wealthy. “In the interior of the country, the people that play polo don’t have money. In the interior, if you go to Cordoba, Salta, Mendoza, you will find there are many places where people play ‘country polo.’ They have their horses and nothing else. Now they’re not polo horses, but they play anyway.” And while Nacho Figueras comes across as an outgoing ambassador of polo, this interview shows Cambiasso to be a very private individual who loathes travel and public interaction. He prefers to be in Buenos Aires or up in Cordoba raising his horses, although he says that has its challenges too: “People think you make a lot of money selling horses, but I haven’t made that much. If I raise a good horse, I want to keep it.” (Full interview)

This original South Park online game was developed by Buenos Aires-based QB9.

This original South Park online game was developed by Buenos Aires-based videogame studio QB9.

The talent and cost advantages behind the animation resurgence in Argentina are also evident in the video game development industry, according to Gamasutra, a leading online resource for programmers and gamers alike. Gamasutra visited this month’s EVA, the Argentine Video game Expo, and tells readers about “the dramatic qualitative game industry growth on full display in Buenos Aires.” The Expo gave local video game studios like QB9, Sabarasa and Three Melons the opportunity to showcase their various online and iPhone games designed for major industry players like Sony, Nintendo and Comedy Central. Gamasutra summarizes the cost and talent advantages of BA for foreign companies: “An exchange rate of 3.81:1 of the Argentine Peso to the US Dollar makes investment capital go a long way in Buenos Aires…these companies are the game start-up equivalent of a Prius, so perhaps it shouldn’t be surprising that the number of companies is growing even as the established studios begin to consolidate and move away from work-for-hire.” A strong entrepreneurial streak is also evident as talented artists, developers and designers begin to strike out on their own. Gamasutra concludes, “many people who have experience working in those larger companies have branched out to begin their own, more lightweight ventures. The future of the industry here may be just as uncertain as the fate of the global industry, but the feeling of freedom will always be part of the package for the Argentine game community.” (Full article)

 
© 2010 InvestBA, S.A.