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VanityBA: Argentina Reps at NY Fashion Week

On September 3, 2010, In creative class, culture, entrepreneurs, lifestyle, vanityba, visionaries, by laura
Marcelo Senra

Marcelo Senra and five other local designers will debut collections at Mercedes-Benz Fashion Week in NYC.

On Thursday, September 16 at 2pm, the Argentina Group Show will take place at Lincoln Center in New York as part of the 2011 Spring/Summer Mercedes-Benz Fashion Week, one of the premier fashion events in the world.  María Pryor, Pablo Ramírez, Marcelo Senra, Laura Valenzuela, Evangelina Bomparola and La Dolfina will each present seven looks during the runway show, giving them the opportunity to show their design aesthetic on fashion’s biggest stage.  Pryor has shown at Buenos Aires and Miami Fashion Weeks, winning numerous awards along the way and becoming a favorite of celebrities. Ramírez studied fashion design in Buenos Aires before honing his craft in Paris.  Since returning to Buenos Aires, his chic, austere designs have won adulation from some of fashion’s biggest names.  Marcelo Senra, fresh off his acclaimed showing at Buenos Aires Fashion Week, is bring his exotic, ethereal style to New York.  Valenzuela, who, like her peers, has been the recipient of many awards, will present her intricate, feminine designs for the first time at Mercedes-Benz Fashion Week having being chosen by the Argentina Ministry of Foreign Affairs.  Evangelina Bomparola‘s simple, bold and wearable pieces are defined by the quality, elegance, and exclusivity that serve as the cornerstone of her collections. Polo legend Adolfo Cambiasso and his wife, model Maria Vázquez, are behind the line La Dolfina, a brand “motivated by the most authentic elements of the Argentine polo.” With classic, well-made basics, La Dolfina will provide a glimpse of true Argentine polo style.

For more on the best of Buenos Aires fashion, design and luxury living, download the new edition of InvestBA Privada.

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VanityBA: Javier Luna Hair Design

On August 30, 2010, In creative class, culture, entrepreneurs, vanityba, visionaries, by laura

Javier Luna Hair Design

Javier Luna sits down for an exclusive interview with VanityBA in the upcoming issue of Privada.

Javier Luna began his career at the age of 19, working in a small hair salon in Buenos Aires. He perfected his craft while working in some of the fashion capitals of Europe, including Paris (where he was awarded second prize by Intercoiffeur International), Milan and London. Now back in Buenos Aires, at the helm of Javier Luna Hair Design, Luna sat down with VanityBA to discuss his philosophy and future plans.

In his chic, airy salon in Palermo, Luna told us about his soon-to-open salons in Tortugas Open Mall and Puerto Madero and the development of his hair care line. Although Luna has styled the hair of some of the world’s most famous women, including Penelope Cruz and Cindy Crawford, and has been featured in magazines like Cosmopolitan and Luz, he treats even new clients like old friends, giving them his undivided attention and making a visit to his salon as unique as the new haircut you will inevitably leave with.

For the full interview with Javier Luna, sign up for the October issue of InvestBA Privada out this Friday.

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In BA, The Creative Class Runneth Over

On August 25, 2010, In buenos aires events, competitiveness, creative class, entrepreneurs, visionaries, by InvestBA
arteBA 2010 Sign

Annual events like arteBA and BAFWeek showcase BA's rising tide of creativity and entrepreneurial activity.

Entrepreneurship and creativity are two of our favorite topics @InvestBA. When we were choosing content category names for the site, we opted for The Creative Class as a nod to urban studies theorist Richard Florida. In his 2002 best seller, Florida developed a Creativity Index to rank cities based on key criteria like Talent, Technology and Tolerance (aka the Three T’s). The review from Atlantic Monthly summed up the book’s thesis beautifully: Why cities without gays and rock bands are losing the economic development race. Most BA visitors come away with the impression the city is chock full of the first, trying hard to nurture the second and taking the regional lead with the third. (Given the recent marriage decision, “gay friendly” tourism will flourish here like no other corner of the Americas.)

Now comes the annual ranking from Global Entrepreneurship Monitor (GEM) that confirms our suspicions we’re living in a magnet for creativity and entrepreneurial activity. “Buenos Aires is the Latin American city with the highest start-up rate per capita,” writes BBC Mundo’s Veronica Smink adding, “BA also fares well in comparison with some of the world’s major cities, taking seventh place in terms of entrepreneurial activity ahead of cities like New York, Paris, Madrid, Barcelona and Amsterdam.” The majority of BA entrepreneurs are between 18-35 years old and focused on technology, design and visual arts. In closing, Smink says start-up growth should continue its upward trajectory given Argentina’s rich talent and human resource advantages.

The GEM report’s only negative? The failure rate of local start-ups is fairly high after 2-3 years. But in the immortal words of Winston Churchill, Success is going from failure to failure without losing your enthusiasm. Or in the words of Michael Scott, If tomorrow my company goes under I will just start another paper company. And then another and another and another. I have no shortage of company names. (Full article in Spanish)

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FranchiseBA: Tangolates

On August 25, 2010, In entrepreneurs, franchises, lifestyle, vanityba, visionaries, by laura

Tamara Di Tella's Tangolates

Having taken BA in a body sculpting storm, Tamara Di Tella's Tangolates method is now going global.

Pilates is the fitness regimen famous for sculpting the bodies of some of the world’s fittest celebrities, including Jennifer Aniston, Sting and Gwyneth Paltrow. Tango is the passionate dance that originated in the melting pot that is Buenos Aires in the early 1900s and is now synonymous with Argentina’s capital city. In 2004, Tamara Di Tella, owner of a successful chain of Pilates studios throughout Argentina, realized that Pilates and Tango had a great deal in common, including the basic principles of concentration, focus on the core, emphasis on balance and posture, and fluidity of motion.  It was then that she began to develop her new method, which she dubbed Tangolates.  Although Tangolates incorporates the principles of both Pilates and Tango, the method is much more than a simple fusion of the two practices, with hundreds of moves and a groundbreaking apparatus created by Di Tella. In addition, Tangolates incorporates the much needed aerobic element that is missing in Pilates, making it a much more complete workout and form of weight loss.

BA may be the most picturesque setting for practicing Tangolates, but—realizing the untapped potential in foreign markets—the Di Tella Method is going global. Licenses for the Tamara Di Tella Method are available for $2,500 USD including a book, manual, 8 DVD set and apparatus.

For more on Tangolates franchise opportunities, send your inquiry to franchise@investba.com. And look for an exclusive one-on-one interview with Tamara Di Tella in the upcoming issue of InvestBA Privada.

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After 20 Years, 200 Franchises to Choose From

On August 6, 2010, In competitiveness, entrepreneurs, franchises, by InvestBA
Cardon Argentina

Franquicia Nuestra: Luxury goods retailer Cardon began franchising in '97 and today has over 110 stores.

In Argentina, it can be difficult for a small business to get off the ground, given a variety of bureaucratic, financial and legal hurdles. As such, the franchise business model has become an attractive alternative for local entrepreneurs looking to launch their own business with the backing, resources and support of a well-established franchise brand. Today the Argentina Association of Brands and Franchises estimates there are 400 franchises currently operating in the country, but Emprendedores News Director Marcelo Berenstein says when you take a closer look and weed out the wannabe franchises with only 1 or 2 locations, the number of businesses with a growing franchise network is closer to 200. “We find ourselves with companies classifying themselves as franchises, and soon thereafter they begin to disappear from the market,” says Berenstein, adding a call for better industry standards, “It’s clear the absence of a law regulating activity (which exists in the E.U., the U.S., Mexico and Brazil) creates that opportunity for anyone who wants to call themselves a franchise.” So what are the secrets of success of the 200 best franchise networks and individual franchisees? Berenstein says they work hard, they look at the business from all sides, they don’t believe money comes easily and they have a very long-term vision. The other 50%, he says, will fail and—rather than accepting responsibility—typically blame the market or “franchise network complexities” for their demise. (Full article in Spanish)

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