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FranchiseBA: Tangolates

On August 25, 2010, In entrepreneurs, franchises, lifestyle, vanityba, visionaries, by laura

Tamara Di Tella's Tangolates

Having taken BA in a body sculpting storm, Tamara Di Tella's Tangolates method is now going global.

Pilates is the fitness regimen famous for sculpting the bodies of some of the world’s fittest celebrities, including Jennifer Aniston, Sting and Gwyneth Paltrow. Tango is the passionate dance that originated in the melting pot that is Buenos Aires in the early 1900s and is now synonymous with Argentina’s capital city. In 2004, Tamara Di Tella, owner of a successful chain of Pilates studios throughout Argentina, realized that Pilates and Tango had a great deal in common, including the basic principles of concentration, focus on the core, emphasis on balance and posture, and fluidity of motion.  It was then that she began to develop her new method, which she dubbed Tangolates.  Although Tangolates incorporates the principles of both Pilates and Tango, the method is much more than a simple fusion of the two practices, with hundreds of moves and a groundbreaking apparatus created by Di Tella. In addition, Tangolates incorporates the much needed aerobic element that is missing in Pilates, making it a much more complete workout and form of weight loss.

BA may be the most picturesque setting for practicing Tangolates, but—realizing the untapped potential in foreign markets—the Di Tella Method is going global. Licenses for the Tamara Di Tella Method are available for $2,500 USD including a book, manual, 8 DVD set and apparatus.

For more on Tangolates franchise opportunities, send your inquiry to franchise@investba.com. And look for an exclusive one-on-one interview with Tamara Di Tella in the upcoming issue of InvestBA Privada.

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After 20 Years, 200 Franchises to Choose From

On August 6, 2010, In competitiveness, entrepreneurs, franchises, by InvestBA
Cardon Argentina

Franquicia Nuestra: Luxury goods retailer Cardon began franchising in '97 and today has over 110 stores.

In Argentina, it can be difficult for a small business to get off the ground, given a variety of bureaucratic, financial and legal hurdles. As such, the franchise business model has become an attractive alternative for local entrepreneurs looking to launch their own business with the backing, resources and support of a well-established franchise brand. Today the Argentina Association of Brands and Franchises estimates there are 400 franchises currently operating in the country, but Emprendedores News Director Marcelo Berenstein says when you take a closer look and weed out the wannabe franchises with only 1 or 2 locations, the number of businesses with a growing franchise network is closer to 200. “We find ourselves with companies classifying themselves as franchises, and soon thereafter they begin to disappear from the market,” says Berenstein, adding a call for better industry standards, “It’s clear the absence of a law regulating activity (which exists in the E.U., the U.S., Mexico and Brazil) creates that opportunity for anyone who wants to call themselves a franchise.” So what are the secrets of success of the 200 best franchise networks and individual franchisees? Berenstein says they work hard, they look at the business from all sides, they don’t believe money comes easily and they have a very long-term vision. The other 50%, he says, will fail and—rather than accepting responsibility—typically blame the market or “franchise network complexities” for their demise. (Full article in Spanish)

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Santander Sees the Future in Latin America

On July 19, 2010, In foreign investment, franchises, visionaries, by InvestBA
Santander

With 37 million clients and 5,800 branches, Santander is the leading bank franchise in Latin America.

If you had any doubts about where the smart money is moving globally, you might want to take a look at Grupo Santander, the largest bank in the Euro-zone and one of the largest banks in the world. In recent interviews with everyone from Bloomberg to El País, Santander officials are understandably bullish on Argentina, Brazil and Latin America in general…so much so bank executives feel the region will outperform Asia in the coming years. Santander’s Director for the region Francisco Luzon sees the XXI century as Latin America’s inflection point: “In this century, Latin America will move beyond being a ‘developing’ region. Latin America has talent and structural competitive advantages that will make it a winner in the XXI century.” Luzon believes Latin America is the region best positioned to benefit from the process of globalization, while banks like Santander are well positioned to capitalize on the continued bancarización of LatAm. Santander estimates the financial systems of the seven core Latin countries—Brasil, México, Argentina, Chile, Perú, Colombia y Uruguay—have a current valuation of US$500 billion and could reach $1 trillion by 2015. If full-year projections for 2010 are any indication of what’s to come, it’s easy to understand why a bank like Santander sees the future in Latin America. According to Bloomberg, the region will account for 45% of the bank’s profit this year, up from 39% in 2009.

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Brazil Business & Banks Come A Calling in BA

On July 16, 2010, In competitiveness, foreign investment, franchises, by InvestBA
Banco do Brasil

Crescente: Bovespa President Edemir Pinto & Banco do Brasil CEO Aldemir Bendine at this month's offering.

With the 2014 World Cup and 2016 Olympics on the horizon, there’s no question about all eyes being on our neighbor to the north. With the world poised to descend on Brazil in the coming years, it is interesting to note how Brazil is beginning to look beyond its borders and engage with foreign countries. Right now, for example, the slopes of Bariloche are teeming with well-heeled paulistas and cariocas, and lilting Portuguese accents can be heard around BA’s finest restaurants and gallerias. But the Brazilian Foreign Investment Experiment (BFIE for short) is starting to expand well beyond tourism and into the boardroom with Argentina being the logical first step, says the Latin Business Chronicle. “The country’s corporate sector has embraced globalization,” writes LBC, “and many Brazilian companies have chosen neighboring Argentina for their first foreign venture. To date, over 400 Brazilian companies have done JV’s or outright purchases of Argentine companies in sectors ranging from cement to beverages to auto parts manufacturing. Now many olhos brasileiros are focusing on opportunities in the banking sectors. The analysts and professors interviewed by LBC describe the phenomenon of “follow sourcing” as a logical pattern where Brazilian banks are increasingly following their best corporate clients into Argentina to fund the growth and expansion of their Argentina subsidiaries. University of Palermo professor Rodolfo Rapán puts the importance of Brazil’s FDI in context: “Since 2003, an average of about $4 billion in foreign funds has flowed into Argentina each year, and 40 percent of those funds have come from Brazil.”  (Full article in English)

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FranchiseBA: Torrente Gelato Caffe

On June 29, 2010, In foreign investment, franchises, by InvestBA
Torrente Gelato Caffe

BA-based Torrente Gelato Caffes offer a gourmet opportunity for potential franchisees.

This week’s featured franchise blends old-world quality with modern technology to make some pretty amazing ice cream. Founded over thirty years ago in the BA neighborhood of Villa del Parque, Torrente Gelato Caffe is a gourmet ice cream chain known for its unique, handmade process and decadent flavors like Chocolino, Dulce de Leche con Brownie, Mascarpone con Frutos del Bosque and Tiramisu just to name a few. For the less adventurous, Torrente has four traditional product lines including Classics, Chocolate Classics, Fruit Flavors and Light Ice Cream. In addition to offering catering services for family and corporate events, the Torrente stores serve a variety of quality coffees, teas and cakes. According to Franquicias Argentina, Torrente will inaugurate a new facility this month to boost production and centralize distribution. Initial investment in a Torrente franchise is approximately US$30,000 for a typical cornerside cafe in Argentina. The company offers on-site training, 3-year renewable contracts and exclusive territories for franchisees. For more information about Torrente Gelato Caffes, visit the website, and for general information about franchise opportunities in Argentina and Uruguay, e-mail franchise@investba.com.

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