Polo’s Appeal Broadening to New Fans, Countries

Patrick Archer argentina polo, arts & entertainment, lifestyle, tourism

It may be winter here in Argentina, but the world’s polo elite continue the 2010 tour on the Northern Hemisphere fields of the U.S. and England. And if there’s a common theme we’re seeing on this year’s circuit, it’s the continued marketing maturation and well-coordinated attempts to broaden the game’s appeal to a much wider audience. First it was the …

Buenos Aires Outlet Shopping Attracting Bargain-Hunters

Patrick Archer arts & entertainment, lifestyle, tourism, vanityba

It used to be that Argentines had to travel roughly 4,500 miles to South Florida or Orlando’s International Drive to indulge in deep discount retail therapy, but it seems the outlet concept has caught on fire in one BA neighborhood. Villa Crespo has long been known as a solid, middle-class residential neighborhood, but the 2001 financial crisis left this BA …

Nacho, Polo, Veuve Clicquot & the NYSE

Patrick Archer argentina polo, arts & entertainment, lifestyle

“It’s not everyday you see a horse on the floor of the New York Stock Exchange.” With that opening line, CNBC anchors welcomed Argentina polo legend and Ralph Lauren ambassador Nacho Figueras to the NYSE to promote the Veuve Clicquot Polo Classic (VCPC) on Governor’s Island in New York. When asked to explain the equine intrusion, Moet Hennessy’s Mark Cornell quickly …

Internet, WiFi Penetration Continues to Rise in Argentina

Patrick Archer lifestyle, technology

Sales of LCD TV’s in Argentina are currently up 150% over last year, but many analysts say those numbers will taper off once the World Cup is over. The growth of new Internet subscribers, however, should continue its upward trajectory as more Argentine residents and businesses seek broadband access to online content. According to infobae.com, over 700,000 new residential users …

Vamonos!: Argentina is Always Better with the Kids

Patrick Archer argentina polo, lifestyle, tourism

Anyone who has spent time in Argentina can tell you the high priority that’s placed on family time, especially quality time with the kids. On weekends, city clubs and parks around Buenos Aires and throughout the country swell with parents relaxing and kids running everywhere playing futbol, roller hockey, tennis, golf and, yes, even polo. No surprise then that Argentina …