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Triple Play: BA Tech District Welcomes 100th Company, Property Values Rising

On January 31, 2012, In ba government, creative class, entrepreneurs, foreign investment, technology, by InvestBA
Inmobiliaria Parque Patricios

IT companies and new residents are restoring classic buildings in the BA Tech District (Click for more info)

The Buenos Aires neighborhood of Parque Patricios is quickly becoming a hip haven for tech companies, young professionals and small service-oriented businesses hoping to cater to the new incoming wave of tech talent. At the core of the barrio, the City of Buenos Aires Technology District is the magnet which is attracting the talent and simultaneously revitalizing the neighborhood.

Clarin’s Pablo Novillo says the four-year-old BA Tech District now counts 101 companies either working in the District or currently moving their offices to Parque Patricios. The influx of 11,000 full-time workers has had a dramatic impact on the real estate values in the southern neighborhood, a trend we noted in the Luxury Latin America article on Investing in Buenos Aires. Novillo estimates real estate values have risen 16.6% since the fourth quarter of 2010.

Since its inception, the Tech District has been responsible for the construction or renovation of over 1 million square feet for office and residential use. And now that there are more full-time workers and residents, small businesses from fast food restaurants to gyms to dry cleaners are beginning to move to the sprawling 500-acre District. The October opening of the Parque Patricios Subte station was a major milestone for connecting non-resident workers to this booming BA barrio. (Full Story in Spanish)

InvestBA was recently invited to tour the Tech District with Valeria Zivelonghi of the Buenos Aires Investor Assistance Center. That feature article from the new issue of InvestBA Privada is available here.

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Imán Global: Mark Zuckerberg, David Guetta Greet New Year in Punta del Este

On January 3, 2012, In arts & entertainment, creative class, culture, entrepreneurs, technology, uruguay, by InvestBA
Mark Zuckerberg David Guetta Punta del Este Uruguay

The Prince & The DJ: Global mixmasters Zuckerberg and Guetta both arrive in Punta del Este

Susana Gimenez, Jean Claude Van Damme, Pamela Anderson, the Wayans Brothers…there was a time when summer vacations in Punta del Este only attracted celebrities who were a.) completely irrelevant to anyone outside of Argentina, b.) a few decades past their prime or c.) celebrities entre comillas.

All that changed yesterday with the arrival of two bona fide celebrities who have touched the lives of millions worldwide: Mark Zuckerberg and David Guetta. The Facebook Co-Founder and the world’s number one House DJ both arrived in Uruguay yesterday for Punta del Este vacations and gigs, respectively.

After ringing in the New Year in Florianópolis, Zuckerberg arrived Monday with his girlfriend, Priscilla Chan, seven friends and an entourage including chefs, assistants and bodyguards. According to El Pais’ Viviana Ruggiero, the group is renting the local home of a US executive. Prior to arrival, the home was furnished and cleaned according to their specifications. (Full Story in Spanish)

Global DJ and top producer David Guetta also touched down yesterday in advance of tonight’s sold out show at El Jaguel. The 44-year old Frenchman and two-time Grammy winner is touring to promote his current release, Nothing But The Beat. A crowd of 20,000 are expected to watch him close out the Movistar Free Music series which began with BA performances by Jane’s Addiction, Interpol and Inspiral Carpets. Most importantly, Movistar is donating half of tonight’s proceeds to an orphanage in nearby Maldonado. (Full Story in Spanish)

For more information about summer vacations and preferred destinations in Punta del Este, download the new issue of InvestBA Privada or contact us directly.

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InvestBA Presents the Top 10 Trends, Market Movers & Headlines of 2011

On December 29, 2011, In a-bric, argentina polo, arts & entertainment, ba government, buenos aires events, competitiveness, creative class, culture, energy & agriculture, entrepreneurs, foreign investment, franchises, lifestyle, medical tourism, real estate, technology, tourism, uruguay, us companies, vanityba, visionaries, wine & vineyards, by InvestBA



‘Tis the season for self-aggrandizing Top 10 lists, so we offer InvestBA’s purely selfish, entirely unscientific spin on the Top 10 Trends, Market Movers & Storylines of 2011 in Argentina and Uruguay, our two favorite places in the world.

Thanks for another great year, and we offer best wishes and much success to all of our readers and subscribers in 2012.

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iPlaya: Uruguay Tourism Campaign Merges Smartphones and Digital Cards

On December 20, 2011, In creative class, lifestyle, technology, tourism, uruguay, by InvestBA
Tarjeta Rocha

The Rocha tourist multimedia card is the first of its kind to be used in South America.

The Uruguay department of Rocha, home to seaside towns like La Paloma and some of Uruguay’s most beautiful beaches, will be the first tourist destination in South America to experiment with a revolutionary new tourism information campaign.

With summer vacations just now heating up in Uruguay, Rocha officials are distributing digital multimedia cards loaded with information about tourist destinations, hotels, restaurants and beaches in La Paloma, La Pedrera, Cabo Polonio, Valizas, Punta del Diablo and Chuy. The information can be viewed and downloaded by simply zapping the card’s QR code with an iPhone or Blackberry. Non-smartphone users can access the same information by entering their card number on any computer.

Rocha purchased 20,000 of these multimedia cards, of which roughly half are already in the pockets, purses and wallets of Uruguay tourists, according to Eduardo Gonzalez of El Pais. According to the manufacturer’s website, the cards many benefits including low cost (less expensive than printing brochures or burning DVDs), legitimacy (all of the content has been authorized by the owner of the intellectual property), and environmental responsibility (reducing the waste and clutter of thousands of printed brochures).

The Uruguay smart card campaign comes on the heels of the Uruguay 360 virtual tours launch and a strong showing by UruguayNatural at the 2011 International Tourism Fair. All of these high-tech, high-touch efforts combined are what sets Uruguay on pace for 3 million visitors and a continuing Case Study for Tourism Growth. (Full Story in Spanish)

For more information about travel destinations and real estate opportunities in coastal Uruguay, download the new issue of InvestBA Privada or contact us directly.

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The Easy Botón: Staples Argentina Launches QR App for Subte, City Shopping

On December 14, 2011, In competitiveness, creative class, entrepreneurs, foreign investment, franchises, technology, us companies, visionaries, by InvestBA
QR Code Staples Argentina

Just Press the Easy Botón: Staples takes office supplies to the streets of Buenos Aires.

If people can’t get to the store, let the store go to the people! That was the brilliant idea behind Tesco’s launch of virtual convenience stores in Seoul subway stations, which quickly became a viral sensation in June with over a million views on YouTube.

Now the world’s largest office products company is taking that same convenience concept to the streets, subways and bus stops of Buenos Aires with a free smartphone application for iPhone, Blackberry and eventually Android. Staples operates two stores in Buenos Aires (Santa Fe 2496 and Lavalle 565), but the Boston-based company has business customers spread all throughout Capital Federal.

With the new smartphone app, Staples promises Buenos Aires customers can “Save Time. Find a Staples where you are.” Customers will now be able to scan QR codes of popular office products like paper, binders and highlighters from virtual stores located in Subte stations, Puerto Madero bus stops, Buenos Aires universities and movie theaters. According to Claudio DeStefano in today’s d:biz, the Staples mobile app was developed by Quadion Technologies.

Fittingly, DeStefano is the brains behind the sports marketing segments the City of Buenos Aires broadcasts on SUBTV for those waiting to board the subway. So between Staples and DeStefano, the competition for eyeballs and attention spans gets even more heated on the Subte platform, but what a great way to maximize formerly wasted time.  Not only are the Subte stations adding value to barrios and real estate in Buenos Aires, between education and e-commerce, they are beginning to enrich people’s lives.

For more information about mobile apps, startups and technology in Buenos Aires, download the new issue of InvestBA Privada.

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