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		<title>Buenos Aires Ad Agencies Give Global Brands Local Flavor</title>
		<link>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/</link>
		<comments>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/#comments</comments>
		<pubDate>Fri, 21 May 2010 15:01:18 +0000</pubDate>
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		<guid isPermaLink="false">http://investba.com/?p=1604</guid>
		<description><![CDATA[TweetThe 1985 New Coke launch taught soft drink makers and marketers the risks inherent in tampering with the real thing. Amazing then, that PepsiCo green-lighted a Buenos Aires ad agency&#8217;s proposal last year to actually change the name of their world-famous brand.
The idea? Like Nike and Levi&#8217;s, Pepsi is one of those U.S. brand names [...]]]></description>
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		<title>Ford, JWT Bring Drama &amp; Trucks to the Masses</title>
		<link>http://investba.com/2010/03/ford-jwt-bring-drama-trucks-to-the-masses/</link>
		<comments>http://investba.com/2010/03/ford-jwt-bring-drama-trucks-to-the-masses/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:53:10 +0000</pubDate>
		<dc:creator>InvestBA</dc:creator>
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		<guid isPermaLink="false">http://investba.com/?p=1063</guid>
		<description><![CDATA[TweetBorges&#8230;CortÃ¡zar&#8230;Ranger? Lovers of Latin American literature know Argentina has a rich tradition of magic realism. The literary style which draws heavily upon fables and myths to highlight the magical in contemporary society exploded in the 1960&#8242;s and continues to inspire young writers today&#8230;often in places where you least expect it.
Take for example this story from [...]]]></description>
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		<title>La Comunidad: Buenos Aires Creative Agency Positions Global Brands</title>
		<link>http://investba.com/2009/12/buenos-aires-creative-community-positions-global-brands/</link>
		<comments>http://investba.com/2009/12/buenos-aires-creative-community-positions-global-brands/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 17:56:42 +0000</pubDate>
		<dc:creator>InvestBA</dc:creator>
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		<category><![CDATA[lacomu.com]]></category>
		<category><![CDATA[miami]]></category>
		<category><![CDATA[palermo hollywood]]></category>
		<category><![CDATA[remy martin]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[the coca-cola company]]></category>

		<guid isPermaLink="false">http://investba.com/?p=662</guid>
		<description><![CDATA[TweetArt Basel just wrapped up its annual run in Miami, and Advertising Age says a Buenos Aires-based creative team made a visual splash .
The La Comunidad agency used mobile art gallery booths and an original artist&#8217;s map of the Art Fair to launch a &#8220;rebellious expression&#8221; campaign for Converse, one of several global companies entrusting [...]]]></description>
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