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		<title>Score! Argentina Meets China in the 2010 World Cup</title>
		<link>http://investba.com/2010/06/score-argentina-meets-china-in-the-world-cup/</link>
		<comments>http://investba.com/2010/06/score-argentina-meets-china-in-the-world-cup/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 15:12:17 +0000</pubDate>
		<dc:creator>InvestBA</dc:creator>
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		<guid isPermaLink="false">http://investba.com/?p=1804</guid>
		<description><![CDATA[TweetMuch to the delight of fans here in Argentina and Uruguay, the 2010 World Cup begins its month-long run tomorrow in South Africa. Earlier this week, we looked at Argentine and U.S. brands spending millions on sponsorship deals and advertisements to create an emotional connection with fan bases whose loyalty knows no bounds.
But what happens [...]]]></description>
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		<title>Argentina Sponsors Pray for World Cup Miracle</title>
		<link>http://investba.com/2010/06/argentina-sponsors-pray-for-world-cup-miracle/</link>
		<comments>http://investba.com/2010/06/argentina-sponsors-pray-for-world-cup-miracle/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 16:06:11 +0000</pubDate>
		<dc:creator>InvestBA</dc:creator>
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		<guid isPermaLink="false">http://investba.com/?p=1789</guid>
		<description><![CDATA[TweetBeing an Official Sponsor of the Argentine national team has its highs and lows. Just ask The Coca-Cola Company. The Atlanta-based soft drink maker&#8217;s corporate logos were visible everywhere at the Estadio Monumental that October night when Martin Palermo scored the miracle goal against Peru in the rain.
A Shawshank moment and dream publicity to be [...]]]></description>
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		<title>Buenos Aires Ad Agencies Give Global Brands Local Flavor</title>
		<link>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/</link>
		<comments>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/#comments</comments>
		<pubDate>Fri, 21 May 2010 15:01:18 +0000</pubDate>
		<dc:creator>InvestBA</dc:creator>
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		<guid isPermaLink="false">http://investba.com/?p=1604</guid>
		<description><![CDATA[TweetThe 1985 New Coke launch taught soft drink makers and marketers the risks inherent in tampering with the real thing. Amazing then, that PepsiCo green-lighted a Buenos Aires ad agency&#8217;s proposal last year to actually change the name of their world-famous brand.
The idea? Like Nike and Levi&#8217;s, Pepsi is one of those U.S. brand names [...]]]></description>
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		<title>Ford, JWT Bring Drama &amp; Trucks to the Masses</title>
		<link>http://investba.com/2010/03/ford-jwt-bring-drama-trucks-to-the-masses/</link>
		<comments>http://investba.com/2010/03/ford-jwt-bring-drama-trucks-to-the-masses/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:53:10 +0000</pubDate>
		<dc:creator>InvestBA</dc:creator>
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		<guid isPermaLink="false">http://investba.com/?p=1063</guid>
		<description><![CDATA[TweetBorges&#8230;CortÃ¡zar&#8230;Ranger? Lovers of Latin American literature know Argentina has a rich tradition of magic realism. The literary style which draws heavily upon fables and myths to highlight the magical in contemporary society exploded in the 1960&#8242;s and continues to inspire young writers today&#8230;often in places where you least expect it.
Take for example this story from [...]]]></description>
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		<title>La Comunidad: Buenos Aires Creative Agency Positions Global Brands</title>
		<link>http://investba.com/2009/12/buenos-aires-creative-community-positions-global-brands/</link>
		<comments>http://investba.com/2009/12/buenos-aires-creative-community-positions-global-brands/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 17:56:42 +0000</pubDate>
		<dc:creator>InvestBA</dc:creator>
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		<guid isPermaLink="false">http://investba.com/?p=662</guid>
		<description><![CDATA[TweetArt Basel just wrapped up its annual run in Miami, and Advertising Age says a Buenos Aires-based creative team made a visual splash .
The La Comunidad agency used mobile art gallery booths and an original artist&#8217;s map of the Art Fair to launch a &#8220;rebellious expression&#8221; campaign for Converse, one of several global companies entrusting [...]]]></description>
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