arteBA 2010 Sign

Annual events like arteBA and BAFWeek showcase BA's rising tide of creativity and entrepreneurial activity.

Entrepreneurship and creativity are two of our favorite topics @InvestBA. When we were choosing content category names for the site, we opted for The Creative Class as a nod to urban studies theorist Richard Florida.

In his 2002 best seller, Florida developed a Creativity Index to rank cities based on key criteria like Talent, Technology and Tolerance (aka the Three T’s). The review from Atlantic Monthly summed up the book’s thesis beautifully: Why cities without gays and rock bands are losing the economic development race.

Most BA visitors come away with the impression the city is chock full of the first, trying hard to nurture the second and taking the regional lead with the third. (Given the recent marriage decision, “gay friendly” tourism will flourish here like no other corner of the Americas.)

Now comes the annual ranking from Global Entrepreneurship Monitor (GEM) that confirms our suspicions we’re living in a magnet for creativity and entrepreneurial activity. “Buenos Aires is the Latin American city with the highest start-up rate per capita,” writes BBC Mundo’s Veronica Smink adding, “BA also fares well in comparison with some of the world’s major cities, taking seventh place in terms of entrepreneurial activity ahead of cities like New York, Paris, Madrid, Barcelona and Amsterdam.”

The majority of BA entrepreneurs are between 18-35 years old and focused on technology, design and visual arts. In closing, Smink says start-up growth should continue its upward trajectory given Argentina’s rich talent and human resource advantages. The GEM report’s only negative? The failure rate of local start-ups is fairly high after 2-3 years. But in the immortal words of Winston Churchill, Success is going from failure to failure without losing your enthusiasm.

Or in the words of Michael Scott, If tomorrow my company goes under I will just start another paper company. And then another and another and another. I have no shortage of company names. (Full article in Spanish)

BAF Week 2010, one of Latin America’s premiere fashion events, recently wrapped up after a successful three-day run at La Rural in Palermo. Fifteen runway shows showcased the Spring/Summer 2010/2011 collections of some of Argentina’s most popular brands, including Desiderata, Wanama, Grupo 134, and Como quieres que te quiera.

Short skirts and jean jackets prevailed at Uma while the models at Rapsodia strutted down the safari-themed runway in bohemian silhouettes in vibrant colors and patterns. Bright colors and playful patterns reigned at Juan de Arco while the flirty white dresses and nautical runway at Como quieres que te quiera conjured up thoughts of the coming warm weather. Kostume showed a structured, geometric collection for men and women and the 10th Anniversary show of Hermanos Estebecorena featured simple, clean pieces in khaki, army green, black and white.

The highlight of BAF Week 2010 came from Argentine designer Marcelo Senra, whose Moroccan-themed collection was elegant and feminine. Gorgeous, flowing gowns and shifts in earth tones (with the occasional pop of turquoise) came down the runway, each more impressive than the last. Garments were accented with striking gold jewelry, bold accessories and stunning head scarves.

As always, BAF Week 2010 highlighted the styles of some of the country’s biggest brands. While the collections showed great diversity, the chic edginess and attitude that defines Argentine style came through loud and clear, and the event cemented Buenos Aires’ place as one of the world’s fashion capitals.

For more information about The Creative Class in Buenos Aires, visit our archives and download the new issue of InvestBA Privada.

Desiderata

Desiderata helps kick off Day One of BAFWeek 2010 here in Buenos Aires. (Photo: Diego Bigolin)

The 2010 edition of BAFWeek is well underway, and the first two days have featured a wide variety of unique designs and Spring/Summer 2010/11 collections.

First up was the Semillero UBA, the sixth annual presentation of designs by rising fashion stars from the University of Buenos Aires. Desiderata showed a variety of wearable, well-tailored pieces, while vibrant colors (especially pinks and purples) and florals abounded at Juana de Arco.

A live band played as models paraded down the runway at Wanama in the casual, wearable separates the brand is known for. The day wrapped up with Grupo 134‘s designs for men with predominantly gray silhouettes.

Day 2 started off with a packed house at the jungle-influenced runway at Rapsodia, where the collection mixed vibrant patterns and colors with fringe and sequins. Next came the gorgeous Middle-Eastern -inspired collection from Marcelo Senra, where models were dressed in flowing gowns and beautifully detailed head scarves.

A monochrome palate prevailed at Kostume, where the structured black and white garments were offset by the models’ dramatic salmon lips. Blacks and whites dominated the Uma show as well, albeit in a much more feminine way, with short skirts and blazers accented by playful oversized bows that served as headpieces. The final show of the night celebrated the 10th anniversary of menswear line Hermanos Estebecorena. Models came down the runway wearing shorts and lightweight jackets in khakis and army greens with the occasional punch of black or navy.

For more on Buenos Aires fashion and designers download the new issue of InvestBA Privada and watch our BAFWeek video here.

BAFWeek 2010

Game Face: 15 Spring/Summer collections take center stage at Buenos Aires Fashion Week 2010.

The wait is over. The most anticipated fashion event of the year and one of the most prestigious in all of Latin America kicks off today in the Blue Pavilion at La Rural in Palermo. Beginning tonight at 5:00, BAFWeek 2010 will showcase fifteen Spring/Summer collections over the next three days.

The main objective of the organizers, APSA, La Nacion Eventos and La Rural, is to foster relations among the different local and international fashion and clothing industry members, as well as continue working to position Buenos Aires as one of the most important fashion capital cities in Latin America.

Some of the top designers featured over the next three days include Cook, Como quieres que te quiera, Desiderata, Grupo 134, Hermanos Estebecorena, Juana de Arco, Kostume, Marcelo Senra, S-Mode, Ona Saez, Rapsodia, Uma, VeroIvaldi and Wanama. BAFWeek will also feature 30 showrooms where event attendees can browse through a wide array of clothes, shoes and accessories.

Popular galleria Paseo Alcorta will present an award to the most creative showroom, so competition among the participants will be high. Budding designers from the University of Buenos Aires will also get a chance to showcase their talents when the Seedling runway show officially opens BAFWeek tonight. Thanks to Business Press – CI, we were invited to cover the entire event, and you can watch our BAFWeek video here.

Kostume models at Buenos Aires Fashion Week.

“If you can make it there, you can make it anywhere.” New York? No. Try Tokyo. That’s the quote from one Buenos Aires designer who recently joined the ranks of BA fashionistas finding commercial success in the Far East.

Divia Zapatos designer Virginia Spagnuolo is just one of the designers interviewed by La Nacion in this week’s magazine offering a look at 2010 Fall/Winter collections. And just as the recent social gaming acquisitions highlight the shifting path to venture capital for Argentina companies, La Nacion says Argentina designers are pursuing different avenues to success in competitive international markets like Milan, Paris and increasingly Tokyo, Shanghai and Hong Kong.

Trade promotion groups like Buenos Aires Exporta play an important role nurturing up-and-coming talent and encouraging their participation in trade fairs like last September’s Tokio Rooms 2009. Marcos Amadeo, the Director of the Buenos Aires Office for Creative Industries says Asian buyers demand original designs, collections with a message and, most of all, exceptional quality.

Back in this hemisphere, international events like New York Fashion Week have opened doors for BA designers like Fabian Zitta and Benito Fernandez; Zitta sold three collections in Los Angeles while Fernandez’s designs were chosen and featured in the Sex & The City sequel. More BA designers like Jessica Trosman are upping the ante in the Orient by financing in Asia and opening their own stores; established local players like Onward Kashiyama can facilitate the transition.

Kostume boss Camila Milessi is another beneficiary of the BA-Asia fashion connection. A trip to Japan led to the creation of a new collection, a shoe deal with Pony and a broader perspective: “We realized our clothes, which are pretty unique here, are more mainstream in other parts of the world.” (Full article)

For more information about Buenos Aires shopping and fashion, visit our archives and download the new issue of InvestBA Privada.

 

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