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	<title>InvestBA.com &#187; bbdo argentina</title>
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		<title>Buenos Aires Ad Agencies Give Global Brands Local Flavor</title>
		<link>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/</link>
		<comments>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/#comments</comments>
		<pubDate>Fri, 21 May 2010 15:01:18 +0000</pubDate>
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		<description><![CDATA[TweetThe 1985 New Coke launch taught soft drink makers and marketers the risks inherent in tampering with the real thing. Amazing then, that PepsiCo green-lighted a Buenos Aires ad agency&#8217;s proposal last year to actually change the name of their world-famous brand.
The idea? Like Nike and Levi&#8217;s, Pepsi is one of those U.S. brand names [...]]]></description>
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