Buenos Aires and Miami-based La Comunidad crafted creative print campaigns for VW.

Art Basel just wrapped up its annual run in Miami, and Advertising Age says a Buenos Aires-based creative team made a visual splash . The La Comunidad agency used mobile art gallery booths and an original artist’s map of the Art Fair to launch a “rebellious expression” campaign for Converse, one of several global companies entrusting their precious brands to La Comu.com. “Based in Miami and Buenos Aires,” writes AA, “the 75-person La Comunidad is Best Buy’s U.S. Hispanic shop, the general-market agency for Remy Martin, and handles Sony Cybershot cameras, Walt Disney Co. and Coca-Cola Co. brands Burn and Epika in parts of Latin America.” AA says La Comunidad is on the leading edge of an industry trend where global teams are increasingly flexible and interchangeable to more accurately address both shifting demographics and new product launches. Founding partner José Molla puts it in perspective, “We believe the world today requires flexibility, and agencies that can react quickly. We like that the phone rings for U.S. Hispanic and Latin American and worldwide projects.” The agency recently opened a branch here in Palermo Hollywood called La Comunidad Summer along with a website, ThisIsNotAGallery, that explains the mobile art concept in greater detail.