Buenos Aires Shopping Center

Consumption Junction: Patio Bullrich is one of the BA malls with 100% occupancy and a waiting list.

The only thing harder to find than a parking space in Buenos Aires may soon be retail space. “It’s almost impossible to rent space in a shopping center,” reads the headline in Andres Sanguinetti’s article in today’s Cronista.

The piece focuses on retail sales, monthly rents and occupancy levels at some of the largest shopping centers in Buenos Aires, and all three trends reflect the consumption boom fueled by local demand and foreign visitors alike.

Retail sales are up 35% over last year with some 76 million shoppers packing BA gallerias like Alto Palermo and Patio Bullrich, both of which have reached 100% occupancy. It’s a similar story at Abasto, Dot Baires and Paseo Alcorta where occupancies all exceed 99%, and the majority of existing leases are set to renew next year. Most Buenos Aries shopping centers now have waiting lists for tenants and established retailers are scrambling to find larger spaces in non-traditional locations.

The pace of rental growth in Buenos Aires mirrors a larger trend in Latin America where consumption is being fueled by better access to credit, job growth and a lack of solid savings options. The retail phenomenon is analyzed further in Cushman & Wakefield’s must-read Main Streets Across the World 2011. The study lists Florida Street as the most expensive retail location in Argentina at US$100 per square foot annually or #47 of the 63 global cities surveyed. (Full Story in Spanish)

Masters of Food and Wine 2011

This signature event barrel in the lobby of the Park Hyatt Mendoza is covered with "Muito Obrigado."

Of all of the Latin American countries participating in July’s Copa America, neighboring Brazil will undoubtedly send the most fans. After an opening round match in Buenos Aires against Venezuela on July 3, the Verde-Amarela nation will descend on Cordoba, San Juan and Mendoza. Yet, six weeks before the tournament begins, there are no rumors of a Brazilian invasion, because, as La Nacion’s Emilia Subiza reports, Brazil already dominates so many aspects of daily life in Argentina.

In a sweeping analysis of various sectors of the economy, Subiza likens Argentina to a small cog spinning alongside larger Brazilian cogs in the machinery of bilateral trade. Today Brazil, the world’s eighth-largest economy, buys 82% of autos built in Argentina, 42% of all Argentine industrial exports and 21% of total exports. Brazil ranks fourth in terms of DFI in Argentina, and is slowly beginning to dominate certain sectors like banking, beef, cement and shoes. One example: Argentina’s largest bank has 944 ATMs in the country; Brazilian banks now have 755.

The nationwide ATM network is especially convenient for the 863,492 Brazilian tourists that came to Argentina last year, more than double the number from 2009 and possibly on pace to top 1 million this year. A Standard Bank economist tells Subiza, “there  is a relatively new phenomenon which is the enormous quantity of Brazilian tourists that come to Argentina and are having a profound impact on the economy.”

So profound, writes Subiza, that Bariloche is now referred to as Brasiloche and Brazilian airline TAM had to upgrade from Airbus 320s to 330s just to accommodate more inbound Brazilian passengers. Like the cogs in her original analogy, giant Brazilian airlines and banks grinding out tourists and reais, with the smaller, service-oriented Argentine cogs, all too happy to receive them. (Full Story in Spanish)

Brazilian tourists in Buenos Aires

Brazilian tourists in Buenos Aires love the affordable hotels, the shopping, the restaurants & the Quilmes.

We know for a growing number of Argentines, “BA” stands for Brasil Ahora!, a fact that can be validated on the beaches of Florianopolis and the Foz do Iguazu. But the travel and tourism festival de amor works both ways according to new data from Brazil’s Hôtelier News.

Argentina’s Tourism Hotel Association (ATHA) says the number of Brazilian tourists in Argentina rose 85% in 2010 over 2009. Today, Brazilian Portuguese is a familiar chorus in the gallerias of BA, on the slopes of Bariloche and in the vineyards of Mendoza. ATHA confirms that Brazilians now account for 32.6% of all foreign visitors to Argentina. Just two years ago, Brazil trailed Europe, the U.S. and Canada with 18% of international arrivals at Ezeiza (Source: INDEC, July 2009).

As if the news could not get better, Buenos Aires is the number one most preferred destination among Brazilians, according to a poll conducted by Hoteis.com. The website summed up the Holy Trinity of BA’s appeal: “It’s easy (to get there), it’s cheap (because of the strength of the real), and there is a good selection of quality hotels. For what one would pay for a one-star hotel in New York or a two-star hotel in Rio, you can get a four-star hotel in Buenos Aires.” (Full Story in Portuguese)

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Tortugas Open Mall

Pegasus Capital brings the Lifestyle Shopping Concept to BA with the $120MM Tortugas Mall.

Latin America’s largest mall opened yesterday in Pilar, just outside Buenos Aires. Tortugas Open Mall, which is described as a Lifestyle Center, is Argentina’s first mall to incorporate shopping, entertainment, and health and beauty services. The massive 1.6 million square foot mall includes more than 160 boutiques, department stores, a food court, an eight-screen Cinemark and a fitness center.

Developed with a $120 million investment by Pegasus Capital; one of Argentina’s leading P/E firms and the driving force behind Farmacity, Freddo and Musimundo; Tortugas Open Mall is characterized by its open architectural plan, green spaces and water features. TOM retailers include Falabella, Cinemark, Sportclub, Zara,  Nike, Rapsodia, Levis, Prune, Adidas (2 locations), Ayres, Giesso, Puma, Grimoldi, Mimo & Co., Lacoste, Wanama, Kosiuko, Maria Cher, Kevingston, Audi, Winery, Morph, Loccitane, Paula Cahen D’anvers, and Samsonite. In 2012, a Swiss Medical Group clinic and a number of hotels will be added to the long list of offerings at Tortugas. (Full Story in Spanish)

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Galerias Pacifico in Buenos Aires

Let Us Pay: A Brazilian tourist recently took this photo of Buenos Aires shopping cathedral, Galerias Pacifico.

It was 90 years ago when the phrase “Rich as an Argentine” was coined in Paris. Flush with new-found export wealth, the country’s elite would travel to European capitals for shopping sprees of clothing, fabrics and antiques.

By the end of the century, the wealthy were still going abroad in full acquisition mode; however, destinations closer to home, Miami, Punta del Este and Florianopolis, became the playgrounds of choice.

Now, only ten years into the new century, and it seems Brazil’s nouveau riche have become the Western Hemisphere’s new shopaholic celebre. The influx of Brazilian tourists to Argentina is well documented here, but Reuters’ Stuart Grudgings digs deeper into the suitcases of returning cariocas and finds they purchased just about “everything” while on vacay in BA.

“Backed by a booming economy, record job creation and a strong currency, Brazilian consumers are taking wing as they go on a spending spree…Brazilian tourists spent $8.6 billion abroad in the first seven months of 2010, a 56 percent rise on the year before,” writes Grudgings. At one point, he interviews a 54-year-old Brazilian tourist accompanied by twenty of her closest friends at a Buenos Aires galleria and asks what they are buying. “Everything,” she replies.

The current Brazilian buying frenzy is fueled by economic strength, availability of cheap credit and exorbitant import tariffs back home. It’s worth noting Argentines face similar tariffs on electronic goods which explains Argentina and Brazil’s #1 and #2 ranking on the global iPod index. (Full article)

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Bariloche

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