Argentine banks like HSBC, Banco Galicia and Frances are following their clients to the coast with discounts.
It may be time for summer vacations, but don’t expect Argentine banks to give their discount and loyalty programs a rest. On the contrary, the big banks are all putting on sunblock and setting up shop on the beaches of Mar del Plata, Pinamar, Carilo and even Punta del Este, says Lujan Scarpinelli in La Nacion.
“As a natural continuation, the inflation-fighting, credit card discounts that stoked consumption at the end of December to record levels, has carried over into the tourist destinations.”
“We are extending our promotions to the main destinations where our clients typically vacation. For example, we now offer 30% discounts in more restaurants in Mar del Plata and Pinamar on Fridays,” says a Banco Frances spokesperson. Frances is also offering 15% discounts on Sunday gas purchases when clients pay with their credit card. Other clients are enjoying 15-30% discounts on movie tickets and 20% discounts on clothing.
Scarpinelli says the online promotions are also quite generous. Banco Galicia posts a list of business partners offering discounts through March 15, and Galicia clients can expect 20-25% discounts at supermarkets, restaurants and ice cream shops along the coast. Citi has better visibility on the websites of the main shopping centers along the coast and also a physical presence in Uruguay with Citi Montoya Beach where clients receive bar and gym discounts. Aiming for the top of the luxury pyramid, HSBC chose the beaches of Jose Ignacio and Carilo to entertain their clients with discounts of 10-20%. (Full Story in Spanish)
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