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	<title>InvestBA.com &#187; cerveza</title>
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		<title>On Super Bowl Eve, The Beer Wars Heat Up In Buenos Aires, Latin America</title>
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		<pubDate>Fri, 22 Jan 2010 14:31:03 +0000</pubDate>
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		<category><![CDATA[creative class]]></category>
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		<category><![CDATA[ccu]]></category>
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		<category><![CDATA[grupo modelo]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[isenbeck]]></category>
		<category><![CDATA[quilmes]]></category>
		<category><![CDATA[sabmiller]]></category>
		<category><![CDATA[schincariol]]></category>

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		<description><![CDATA[Tweet




When temperatures began to rise in BA last November, one local brewer, Isenbeck, covered the City with billboards promising the ultimate fantasy for beer lovers seeking respite from the calor bonaerense: A chance to swim in beer.
Ultimately, according to Advertising Age, the marketing event was canned by government officials who feared &#8220;the Pileta de Cerveza [...]]]></description>
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