Puerto Madero Construction

Back from the depths of 2009, BA's real estate sector posted a 41% gain in transactions in May.

A story we’ve monitored closely since the end of last year is the recovery of the BA real estate sector. After an abysmal 2009, December finally offered a positive note; a trend that continued during the first four months of this year.

Now the newly-released housing data for May suggest BA’s property rebound is in full swing. According to the BA Notary Association, the sale of properties jumped 41% in May compared to a year ago, while the value of all real estate transactions rose 91%.

Cronista says the second statistic reflects the large number of buyers taking delivery of high-end units that have been under construction for the last 2-3 years. The 5,165 real estate transactions in May were valued at 1.908 billion pesos argentinos or US$484.82 million.

While local analysts say signs of a recovery abound, it’s worth remembering the year-over-year basis of comparison: the first six months of 2009 was one of the worst periods for BA real estate. As the global financial crisis gathered steam, confidence was shattered and buyers were scarce in the Southern Cone. Now a year later, a rare global commodity has returned to Argentina and Uruguay: optimism.

The May housing numbers show units priced between US$60,000 and US$220,000 accounted for 38% of all sales, while units priced below $60,000 represented 56% of all transactions. The sale of units priced above US$220,000 doubled from 3% last May to 6% in May 2010. (Full Story in Spanish)

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Mercedes-Benz Argentina

If March sales figures are any indication, 2010 will be a very good year for MB Argentina.

If March sales figures were any indication, 2010 will be a very good year for European luxury automakers exporting to Argentina.

According to iProfesional; Audi, BMW, Mercedes-Benz and Porsche all posted double or triple-digit gains in units sold compared to March 2009. Several factors are contributing to the current boom: the falling Euro, pent-up demand after automakers slashed production and exports in ’09 and the introduction of several new luxury models in Argentina like the Audi A5 Sportback and the BMW 5-Series Gran Turismo.

BMW posted the largest gain with a 142% increase in units sold; 44% of those were 300 series models. Porsche was second with a 100% increase in units sold, while Audi posted a 52% increase. Of the four main European luxury brands, Mercedes-Benz sold the most units (588) in March.

And local analysts say the boom-de-lujo is not limited to autos; high-end consumer demand for fine watches, jewelry and whiskeys is also strong thanks in large part to the strength of the Brazilian economy which is being described as an umbrella for Argentine companies posting record exports of cars, appliances and textiles to consumption-minded Brazil.

Inflation has also forced the hand of Argentine retailers who are offering attractive, peso-denominated payment plans on goods once reserved for the upper class like large-screen LCD televisions. iProfesional also credits the European automakers for offering attractive financing plans like BMW’s four-year, 0% interest plan and bringing entry-level model prices down to around US$30,000.  (Full article)

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Chile's Falabella, the Best Buy of Argentina

Falabella is betting Argentine consumers are ready to get waist deep with new purchases.

Sales of consumer durables have always been a good gauge of market sentiment and overall consumer confidence. An even better barometer lies in the capital spending plans of major retailers who supply the stainless steel refrigerators, 42″ LCD TVs and the increasingly popular lavadoras de carga frontal.

According to Reuters, Santiago-based Falabella (Chart), plans to spend $1.72 billion in Argentina and three other countries between now and 2012. With stores in Argentina, Colombia, Chile and Peru, “Falabella plans to invest around $492 million this year, $620 million in 2011 and $632 million in 2012, Reuters notes, “Falabella invested $280 million in 2009, when the financial crisis hit consumer pockets in Latin America.”

A retail analyst at Banchile put the announcement in perspective: “In our opinion, the aggressive expansion plan will allow Falabella to reinforce its solid market share and postion the company to take advantage of the consumer spending recovery we anticipate in the region.” The 2010-2012 Plan will allow Falabella, the South American equivalent of Best Buy, the chance to expand existing retail floor space by 45%. Time will tell if the average Argentine consumer’s confidence matches the retail giant’s, but it’s an encouraging start to the new year.

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