Pura Piel is an Argentina-based hair removal franchise with a unique business and pricing model.

While some words just sound better in Spanish, the smooth-sounding depilación doesn’t ease the pain of the hair removal process for millions of women in Latin America. This month’s featured franchise is tackling that problem head-on with a concept that has proven both popular and profitable in Europe. The founders of Córdoba-based Pura Piel were convinced the stand-alone hair removal salon concept they had seen in Spain would take off in Argentina, so they imported the pulsed light technology and opened their first centro last September. Nine months later they’ve opened six locations and plans for an additional 19 franchises this year. The first BA location just opened in Belgrano and deals are in the works for Mar del Plata, Santa Fe and Mendoza. The Pura Piel pricing model is unique in that it divides the body into 6 different zones and assigns a flat rate of $99 pesos to each zone making it more affordable for Argentines. While 90% of their clients are women, the founders believe they can boost the percentage of male clients to a healthy 30% (at least those that never saw The 40-Year Old Virgin). Pura Piel franchises start around US$25,000 including equipment, marketing and training with an estimated 12-16 month break-even period. For more information about BA franchise opportunities or to promote your Argentina-based franchise, contact us at franchise@investba.com.