Americine Argentina

BA-based Americine, a distributor of Latin American films, was recently acquired by a U.S. company.

A tale of two economies on the front pages of fishwraps today in Argentina. More than 4 million Spaniards are unemployed, the country has the highest unemployment rate in the EU and service jobs are being eliminated at a rate 8x faster than any other sector of the Spanish economy.

Conversely, Argentina stands as the polo opuesto to Spain, as service jobs are growing rapidly, and the country is emerging as a powerful global exporter of professional services. While the trend is not limited to Buenos Aires, Jose Crettaz of La Nacion focuses specifically on the mercado porteno and recent growth in five key sectors: IT, audiovisual, cultural/education, design and professional services.

62% of BA companies in those sectors, which InvestBA covers collectively as The Creative Class, generated a significant percentage of their revenues from sales to clients abroad. Those sectors accounted for US$2.48 billion in sales in 2008 and roughly 10% of employment in Buenos Aires. Factoring in the 11% historic growth rate, 2010 figures could be closer to US$3.05 billion and 12% of employment.

The BA Ministry of Economic Development and CIPPEC found that design firms are the most “internacionalizado” with 100% of them recording foreign sales, while 80% of BA IT & communications firms are selling abroad. And while buyers of BA services are spread throughout the Americas and Europe, the United States is the #1 destination and purchases 28% of all BA service exports.

With BA creative industries accounting for US$17.5 billion of economic activity in 2009, the City of Buenos Aires government is understandably optimistic about the sector’s prospects for growth.

For more information about BA’s Creative Class, search our archives and download the new issue of InvestBA Privada.

Kenexa's Buenos Aires office is the company's first in Latin America

Kenexa's (NASDAQ: KNXA) Buenos Aires office is the company's first in Latin America.

From I.T. guys to creative design professionals to financial service reps, the talent pool in Buenos Aires is deep and wide. So if you are a growing company looking to hire the best people, streamline processes and control costs at the same time, Argentina’s appeal is undeniable.

Yet most companies lack the know-how or local connections to make this sort of talent acquisition a reality. That’s when recruitment process outsourcing, or RPO, becomes a great alternative, and one industry leader is opening a BA office to give interested employers a link to Argentina.

U.S.-based Kenexa (NASDAQ: KNXA) already has offices in 19 countries, but the Buenos Aires office will be their first in Latin America. Kenexa’s Phil Stewart explained the significance of the annoucement, “By opening a RPO Center of Excellence in a region with a highly educated talent pool, we are enhancing our ability to support our clients in multiple languages. Not only does the Argentina location expand our global footprint, but it also provides a local presence for the many large organizations headquartered in Latin America.”

For more information on investment opportunities in Buenos Aires, download the new issue of InvestBA Privada.

 

Bariloche

Mendoza

Uruguay

© 2011 InvestBA.com