Teamwork: Uruguay Emerges King of America

Uruguay Seleccion celebration on the streets of Montevideo, July 24, 2011

Massive celebration on the streets of Montevideo tonight following Uruguay's Copa victory.

When Vegas oddsmakers first began sizing-up the twelve team field participating in Copa America 2011, Argentina and Brazil were the obvious favorites to play in today’s final in Buenos Aires. Loaded rosters with the best players in the world, rabid fans with the purchasing power to travel and pack stadiums in remote corners of Argentina, and of course…the sponsors. The green Nike swoosh on the Selecao jersey is almost as ubiquitous as the 3 stripes of Adidas in Argentina.

But a funny thing happened on the way to Nuñez. Both Uruguay and Paraguay played the role of giant killers last weekend against Argentina and Brazil, respectively. Both Quarterfinal matches were decided by penalty kicks which found Argentina fan favorite Carlos Tevez in the unlikely role of scapegoat and the mighty CBF unable to convert a single penalty kick. The outcome left the host nation rattled, Brazilian fans deflated and stadiums in La Plata and Mendoza empty for the Semifinals.

Unlike those matches, today’s Copa America Final was a sellout, and Uruguay put on a show. With the exception of three yellow cards, the Celeste played a perfect first half running Puma-like circles around the Paraguayan defense and leaving two in the back of the net (Suárez 11, Forlán 41). The second half was just icing on the Copa-cake with a second goal from Forlán, a 3-0 final score and a record 15th championship trophy for the trip home tonight across the Rio de la Plata.

Clearly, teamwork at Copa America 2011 was the advantage that put Uruguay on top and football giants like Argentina and Brazil on the sidelines. The Argentine press applauded the victory while giving a jab to the local boys. “Uruguay gave a clear demonstration of what it means to play as a team,” said CanchaLlena, while Clarin simply declared “Uruguay, King of America.” (Full Story in Spanish)

More Americans and Canadians discovering quality of life in Uruguay

So far, 2010 has been a media lovefest for Uruguay. (Pictured: Oceanfront developments in Punta del Este)

If we could dole out awards for the best and worst PR campaigns in the Americas for 2010, the loser by an oily nautical mile would be BP. On the other hand (and hemisphere), the winner would be the Republic of Uruguay.

When InvestBA originally launched, we coined the phrase The Tango Coast to encompass opportunities on both sides of the Rio de la Plata. For every four stories about Argentina, we would unearth a gem about our Mercosur neighbor; however, pro-Uruguay, pro-investment content has been so fast and frequent this year, we had to finally create our own Uruguay channel.

2010 got off to a good start with a Top 20 ranking in the International Living Quality of Life Index, then Spear’s Wealth Management Survey sized up the tax advantages and dubbed Uruguay, A good place to visit your money. The I Love UY parade continued this spring with two new airline deals (Buquebus and Jazz/Pluna) further linking Uruguay with the world, while The New York Times touted the country as an attractive retirement destination for Americans and other foreign buyers.

Then the World Cup kicked into high gear where Diego Forlan & Co. put together an odds-defying performance and silenced the skeptics, including a Miami Herald reporter. Now it seems we’ve come full circle with another glowing International Living piece naming Uruguay, The New Tourism Leader in Latin America.” Bottom line: If the last six months of 2010 are anything like the first six, Uruguay can look forward to more positive press and an influx of foreign buyers.

For more information about investment opportunities in Argentina and Uruguay, download IncomeBA and the new issue of InvestBA Privada.

 

Bariloche

Mendoza

Uruguay

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