Buenos Aires Shopping Center

Consumption Junction: Patio Bullrich is one of the BA malls with 100% occupancy and a waiting list.

The only thing harder to find than a parking space in Buenos Aires may soon be retail space. “It’s almost impossible to rent space in a shopping center,” reads the headline in Andres Sanguinetti’s article in today’s Cronista.

The piece focuses on retail sales, monthly rents and occupancy levels at some of the largest shopping centers in Buenos Aires, and all three trends reflect the consumption boom fueled by local demand and foreign visitors alike.

Retail sales are up 35% over last year with some 76 million shoppers packing BA gallerias like Alto Palermo and Patio Bullrich, both of which have reached 100% occupancy. It’s a similar story at Abasto, Dot Baires and Paseo Alcorta where occupancies all exceed 99%, and the majority of existing leases are set to renew next year. Most Buenos Aries shopping centers now have waiting lists for tenants and established retailers are scrambling to find larger spaces in non-traditional locations.

The pace of rental growth in Buenos Aires mirrors a larger trend in Latin America where consumption is being fueled by better access to credit, job growth and a lack of solid savings options. The retail phenomenon is analyzed further in Cushman & Wakefield’s must-read Main Streets Across the World 2011. The study lists Florida Street as the most expensive retail location in Argentina at US$100 per square foot annually or #47 of the 63 global cities surveyed. (Full Story in Spanish)

Dot Baires Shopping Center in Buenos Aires

Shopping centers like Dot Baires are packed with locals and tourists in a buying mood. (Photo: E. Gallelli)

When we look back on 2010 in Argentina from an economic standpoint, the year will be remembered for some key trends that helped lift the country out of the doldrums of 2008/09: consumer confidence, retail spending, housing demand and the record influx of tourists, both domestic (notably BA for the Bicentennial) and international.

And while we’re still months away from closing the books on 2010, Alfredo Sainz of La Nacion says all of these factors are peaking simultaneously to send winter out with a serious bang of discretionary spending.

“The combination of low temperatures,good macroeconomic signals, purchases delayed for two years, the lack of saving alternatives and a massive flood of Brazilian tourists all combined to make the perfect recipe for winter vacations and winter 2010 in general,” writes Sainz adding, “From the shopping centers, the multiplexes, the clothing stores, the tourism agencies and the airlines, this winter season has been the most successful of the last three years.”

Retail sales are up 20-50% at Dot Baires, Alto Avellaneda, Paseo Alcorta, Abasto and Unicenter; box office ticket sales are up 65%; and the 20% bump in tourists has pushed average hotel occupancy rates to 90%. On the transportation side, Aerolineas Argentinas just announced a 30% increase in July traffic and a whopping 240% increase in traffic from Brazil.

And in a clever case of making limonada out of limoes, the country’s early exodus from the World Cup prompted TAM to divert some originally-scheduled South Africa routes down to the ski slopes of Bariloche. (Full Story in Spanish)

For more information on Buenos Aires shopping and luxury living, download the new issue of InvestBA Privada.

Buenos Aires Fashion Week

Models wear designs by Martin Churba during BA Fashion Week 2010. (AP/ Natacha Pisarenko)

Buenos Aires is the city where “shopping” is much more than an action verb for describing the favorite indoor activity of many females“shopping” is a place. In fact, BA is home to some of the largest gallerias—or shoppings—in Latin America.

BA shoppings like Alto Palermo, Paseo Alcorta, Patio Bullrich, DOT Baires and Tortugas Open Mall all feature their share of international retail outlets, but those engaging in porteño retail therapy will also find a significant number of high-end stores and successful labels launched by Argentine designers.

The highly anticipated BA Fashion Week, an annual showcase for Fall/Winter collections, is the launching pad for many of these aspiring designers. As always, this week’s event features dozens of designers showing a wide variety of unique garments and accessories like Cubreme’s coats, S-Mode’s swimsuits, Cosecha’s vintage clothing, Bienamada’s handbags and Ana Livni’s Uruguayan merino wool designs.

Not to be outdone on the global catwalk, the 2010 edition of BAFWeek is competing with Fashion Weeks in two other major fashion capitals, London & Milan. Watch our BAFWeek video here and read about the new Tortugas Open Mall in the new issue of InvestBA Privada.

Walmart located in the new Dot Buenos Aires Shopping Center

Walmart located in the new 1.8 million-square foot Dot Buenos Aires Shopping Center

Ahorra dinero. Vivi­ mejor. Wal-Mart’s tagline proposition to Argentine consumers is simple: Save Money. Live Better. And judging by the company’s track record of growth in the country and recently announced plans for expansion, it’s a winning formula.

The company, which opened its first Sam’s Club in 1995, will operate 43 stores in 32 cities by year’s end. Wal-Mart Argentina plans to spend an additional $150 million in the country in 2010, according to the Wall Street Journal.

It wasn’t always smooth sailing for the world’s largest retailer in Argentina; the company’s early missteps and slow acceptance of mega-retailers (locally hipermercados) are well documented in MBA case studies.

Fast forward fifteen years and Argentines seem to be fully embracing Wal-Mart, not only for the low prices and high-quality product mix, but also for the local jobs being created: 9,100 to date and growing.  The newly opened Supercenter in the City of Lujan offers online evidence. Of the 60+ comments posted below an article announcing the Grand Opening, over 90% of respondents offered words of praise and job inquires.

While Marta sees the competitive advantages, “Enough of high prices in the middle and low quality!,” Leandro looks to the future, “Progress is good.” (Google translation)

For more information about investment opportunities in Buenos Aires, download the new issue of InvestBA Privada.

 

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