This 5-star boutique hotel will be the first in Argentina built to LEED certification standards.

This 5-star boutique hotel will be the first in Argentina built to LEED certification standards.

While yesterday’s post focused on a stalled Puerto Madero transaction, today we look at one that is already beyond the drawing board and poised to raise the bar of corporate sustainability in the Buenos Aires lodging arena.

Scheduled to open in 2011, the Hotel Own Puerto Madero promises to be the first hotel in Argentina built to the U.S. Green Building Council’s LEED standards, the benchmark for the design, construction, and operation of high performance green buildings.

According to USGBC, 40 U.S. hotels are currently certified “green” with another 900 currently working toward certification. Swiss Finance & Property endeavors to build the Hotel Own to LEED standards which mandate varying degrees of water conservation, energy conservation, local material use, recycled material use, natural lighting and other green features.

SF&P describes the Own as “a boutique hotel with 5-star service, (featuring) 26 rooms, 4 of which are suites, full guest amenities such as pool, gym, roof top terrace and a restaurant and bar.” And the developer’s long term goal: “Make this new hotel the destination of choice for environmentally conscious tourists and businessmen alike.”

Only time will tell if other boutique and major chains follow SF&P’s green lead in Argentina: an important first step in a market where sustainability doesn’t usually factor into the equation when new buildings are in the planning stage. The additional costs and effort on the front-end should be more than offset upon the hotel’s completion given the number of international tourists who travel to Buenos Aires from countries where companies have already embraced sustainability initiatives.

Pinamar: A Model For Sustainability in BA

Pinamar, the Argentine beach resort is a model for sustainability.

An aerial view of Pinamar, one of the most popular destinations along the Tango Coast. (Julia Sapienza)

In January, when work slows and temperatures soar, the annual exodus of Buenos Aires families to the surrounding coastlines in Argentina and Uruguay kicks into high gear. And of the many seaside towns that make up Argentina’s portion of the Tango Coast, Pinamar is one of the more popular destinations.

Pinamar has over 12,000 accommodations scattered among hotels, apartments and condominiums, while many private residences are available for rent during the peak summer months of January and February. Reservations are up over last year, according to Pinamar Director of Tourism Rosa Boero, thanks to competitive pricing: four-star hotels can be found for under $200/night while a good steak dinner for two with a bottle of malbec costs about $30.

Looking ahead to next summer, low prices won’t be the only attraction in Pinamar. According to Borneo, Pinamar will embark on an ambitious coastal conservation program in April that will involve tearing down all existing City-owned public beach facilities and replacing them with environmentally-friendly structures.

The Coastal Revnovation Plan is a first in a country where sustainability has lagged but is beginning to creep into public consciousness. One local envionrmental group, ProCostas, believes the Pinamar project can be a model for other towns along the Tango Coast. (Full PDF Report, Spanish)

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