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Potencial.com.ar: 12 Promising Local Start-ups

On October 2, 2010, In creative class, entrepreneurs, technology, by InvestBA
La Red Social

They didn't invent facebook, but they've created some websites with solid business models and global appeal.

While The Social Network opens big this weekend in the States, it won’t hit the BA big screen until December 9. So for some Web 2.0 consolation, Florencia Radici of Cronista gives us La Red Social in the form of a dozen local .com players that deserve recognition for creativity, perseverance and—yes—profitability. “They grew out of the Web 2.0 explosion and shook off the notion that there aren’t solid business models on the Internet,” writes Radici who singles out Geelbe, Popego, Doppler, Guía Óleo and Neolo in making the case for local puntocom‘s with potential beyond the friendly confines of Argentina. And, she says, the entrepreneurs behind this new wave of successful start-ups share the same DNA. “They’re talented and creative with imagination to overcome obstacles. Plus they were born thinking of the world and of their companies as global players. They search for niches not being served by large companies which will allow them to grow rapidly.” She concludes by describing today’s Argentina as an ecosystem where entrepreneurial activity is being nurtured, and recent global rankings certainly confirm that; yet, challenges remain including a dire lack of private sector funding. On that front, InvestBA is optimistic coordinated efforts like the BA Tech District will help attract more intellectual capital, foreign companies like Tata seeking a tech foothold in the Americas and ultimately more venture capital. (Full Story in Spanish)

For more BA tech sector news, visit our archives and download the new issue of InvestBA Privada. And if you’re bummed about not being able to see The Social Network this weekend, fear not. You can buy it on DVD at your nearest Subte station come Monday.

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Twitterando: Buenos Aires Companies Slowly Tap Social Media

On May 12, 2010, In creative class, franchises, technology, us companies, visionaries, by InvestBA
Starbucks Argentina on Facebook

Companies like Starbucks Argentina are taking the bold first steps in BA business social media.

While Facebook, Twitter and corporate blogs are de riguer social media tools for U.S. brands, the phenomenon is a relatively nascent one in Argentina according to an in-depth article by Florencia Radici for Cronista.

It’s hard to pinpoint whether the Web 2.0 reluctance is motivated by fear of losing control of the message or the heavily flawed assumption that what they, Empresa X, have to say is more important than what consumers of Empresa X have to say and share with fellow users and potential Empresa X converts.

Yet major Argentine brands with hundreds of outlets and millions of customers either have no social media exposure or only a handful of followers on sites like Twitter. In fact, Argentina doesn’t even show up in Twitter’s global ranking on Alexa, while other Latin American countries account for a sizable percentage of the microblog’s traffic: Brazil (3.2%), Mexico (1.5%) and Venezuela (0.7%…thanks to El Loco Chavez, the Ashton Kutcher of Caracas.)

Fortunately Radici says some BA companies are biting the social bala and engaging with customers via blogs and social networks. Many of these companies like Starbucks Argentina, Officenet Staples and IBM have U.S. ties and managers previously baptized in the waters of social media.

Despite a slow start, Radici says BA companies are starting to warm to the idea of online customer engagement, and she points to two recent examples of BA2.0 brilliance include Nike runners twittering in the October 10K and Park Hyatt guests twittering with the concierge. (Full story in Spanish)

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