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Wendy’s Returns to Argentina This Year

On January 27, 2011, In foreign investment, franchises, us companies, by InvestBA
Wendy's in South America

Hincha: If she's going to keep wearing the colors of the Seleccion, the girl belongs in Argentina.

The White House may be giving Argentina the cold shoulder today, but we can take comfort knowing a familiar redhead will definitely pay us a return visit this year. When the Wendy’s in Argentina rumor mill kicked into high gear during the last quarter of 2010, we started to have Cuadrada Cravings. Fortunately today we have confirmation of the franchise development agreement and a taste of what’s to come over the coming decade.

As anticipated, the franchise agreement is between Atlanta-based Wendy’s/Arby’s International Inc. and Desarrollos Gastronomicos S.A. (DEGASA), the private investment company that controls D&G, the operator of the successful Havanna Cafe franchise. “As part of an organization with a proven track record running successful food service operations, (DEGASA) has the strength and resources to rapidly build Wendy’s presence in Argentina,” said Wendy’s/Arby’s Group President and CEO Roland Smith.

That presence will begin with the first Wendy’s opening in Buenos Aires later this year and plans for 50 new restaurants in Argentina over the next 10 years, according to today’s announcement. The third largest quick-service restaurant company in the U.S., Wendy’s/Arby’s is aggressively pursuing growth opportunities in emerging markets like Brazil, China and Japan. And we can add Wendy’s/Arby’s to the growing list of Atlanta-based companies doing business in Argentina.

For more information about Argentina franchise opportunities, download the new issue of InvestBA Privada.

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FranchiseBA: ProntoWash Eco Autospa Expanding to the Middle East

On January 20, 2011, In entrepreneurs, franchises, by InvestBA
ProntoWash

Argentina-based ProntoWash is cleaning up in the U.S. and new markets like the Middle East.

“The Argentines Who Want to Wash Cars in Kuwait.” That’s how one Mendoza paper described ProntoWash, the Argentine-owned car wash franchise which piggybacked on the government’s Middle East trade mission to launch a new MegaAutoSPA concept along with their Kuwaiti partner, Al-Wazzan.

Al-Wazzan plans to grow the franchise across 18 countries in the Middle East including the UAE, Qatar and Saudi Arabia. The new three-story MegaSPA offers car wash and detailing services along with coffee bars, gaming centers and VIP lounges.

The big box retail concept is a radical departure for a company that built its reputation with an eco-friendly business model based on a small footprint, utilizing previously under-utilized parking garage/lot space and using a pint of water or less for each car washed.

The smaller ProntoWash facilities can be found in high-profile parking spots from Fox Studios in L.A. to the Houston Galleria to the Lincoln Road garage in SoBe. The company signs agreements with the likes of Simon Malls, Carrefour and Wal-Mart before transforming 8-16 spaces of the retailer’s parking lot into an attractive ProntoWash AutoSPA.

While ProntoWash signage is primarily yellow, current and potential franchisees are seeing green. The company’s state-of-the-art car wash service is based on the Washing Kart technology that sprays a low-pressure mix of water and no-foam detergents and uses about a pint of water per car. The company offers both Master Franchise and Individual Franchise agreements, as well as Fleet Services for the likes of GM, Toyota, Coca-Cola, Audi and Kraft. (ProntoWash.com)

For more information about Argentina franchise opportunities, download the latest issue of InvestBA Privada.

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FranchiseBA: Chuck E. Cheese Eyes Expansion in Argentina, South America

On January 14, 2011, In franchises, us companies, by InvestBA
Chuck E. Cheese's

Chile was CEC's first South American market. Now Argentina, Brazil and Peru are on the mouse's radar.

Family, food and entertainment are the focus of Texas-based CEC Entertainment, the operator of Chuck E. Cheese’s restaurants in 48 states and 6 countries. Now the giant mouse from the Lone Star state is looking to Latin America, apparently lured by the same combination of population growth, economic strength and youthful demographics attracting the likes of Wendy’s and Pizza Hut.

Unlike the U.S., most neighborhoods in Buenos Aires and other major Argentine cities all have designated party and event planning centers, but these venues typically don’t offer a full-service restaurant, electronic games and rides all under one roof like Chuck E. Cheese’s. So they may have found an attractive niche.

According to Bloomberg, the company has been spending aggressively on overhauling existing stores in the U.S. during the recession to keep families coming back, a move that is paying dividends judging by the stock’s 18% rise in 2010.

News from Chile’s Diario Financiero suggests the Santiago-based owner of the Chuck E. Cheese’s franchise operator in Chile, Pie de Monte, is looking to Argentina, Brazil, Colombia and Peru as possible markets for expansion. A spokesman for the company says Chile will remain the hub and base of operations for Chuck E. Cheese’s in the region where they envision opening 155 stores over the coming decade. The company website says franchise partners are also being sought in Costa Rica, Mexico, Panama and Puerto Rico.

For more information about investment opportunities in Buenos Aires, download the new issue of InvestBA Privada.

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FranchiseBA: Dabbawalla…Funny Name, Serious Logistics

On September 10, 2010, In competitiveness, franchises, by InvestBA
Dabbawalla Argentina

Companies like McDonald's are turning to Dabbawalla when they need a safe and reliable last mile solution.

This week’s Argentina franchise opportunity is a Rosario-based company focused on a the corporate delivery niche. While Dabbawalla originally launched in Rosario, the company recently commenced operations in Buenos Aires and across the border in Santiago, Chile.

Manager Eduardo Capelle said the move to BA was not without challenges considering the larger distances and heavier traffic patterns. “We know we have to adapt to each market so that the services we offer reach the high expectation levels of our local clients, the clients of our clients and our employees who complete the service cycle. Only when we feel we are capable of meeting all those demands will we move into a new market, which was the case in Buenos Aires,” said Capelle.

The greater traffic, logistic and security challenges BA presents mean greater opportunities for Team Dabbawalla whose motorcycle-riding cadets are already assisting corporate clients like McDonald’s, La Posta and California Burrito Company. Capelle says the company is on the verge of opening two strategic franchises in keeping with the business plan, while more franchises are definitely on the horizon.

Toward that end, the company offers additional, downloadable information for potential franchisees on the Dabbawalla website. In summary, the company offers a unique last-mile solution for foreign companies who don’t know the local terrain and need a trusted delivery solution in a competitive market like BA.

For more information on this and other franchise opportunities in Buenos Aires, visit our archives and download the new issue of InvestBA Privada.

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FranchiseBA: Tangolates

On August 25, 2010, In entrepreneurs, franchises, lifestyle, vanityba, visionaries, by laura
Tamara Di Tella's Tangolates

Having taken BA in a body sculpting storm, Tamara Di Tella's Tangolates method is now going global.

Pilates is the fitness regimen famous for sculpting the bodies of some of the world’s fittest celebrities, including Jennifer Aniston, Sting and Gwyneth Paltrow. Tango is the passionate dance that originated in the melting pot that is Buenos Aires in the early 1900s and is now synonymous with Argentina’s capital city.

In 2004, Tamara Di Tella, owner of a successful chain of Pilates studios throughout Argentina, realized that Pilates and Tango had a great deal in common, including the basic principles of concentration, focus on the core, emphasis on balance and posture, and fluidity of motion. It was then that she began to develop her new method, which she dubbed Tangolates.

Although Tangolates incorporates the principles of both Pilates and Tango, the method is much more than a simple fusion of the two practices, with hundreds of moves and a clever apparatus created by Di Tella. In addition, Tangolates incorporates the much needed aerobic element that is missing in Pilates, making it a much more complete workout and form of weight loss.

BA may be the most picturesque setting for practicing Tangolates, but realizing the untapped potential in foreign markets, the Di Tella Method is going global. Licenses for the Tamara Di Tella Method are available for $2,500 USD including a book, manual, 8 DVD set and apparatus.

For more on Tangolates franchise opportunities, send your inquiry to franchise@investba.com.

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