Galerias Pacifico

Holy Tourism: BA shoppings like the Galerias Pacifico are a magnet for domestic and international visitors.

The Buenos Aires tourism engine just keeps chugging faster and generating more jobs and revenue in the process, according to a new report from the City of Buenos Aires. The Tourism Board and Ministry of Culture shared the new data at the conclusion of this week’s Expoeventos 2011 at the Centro Costa Salguero.

Tourism in Buenos Aires is a multi-billion dollar  juggernaut which now employs one of every eight workers in Capital Federal. The 337,000 Buenos Aires tourism jobs represent a 4% increase over a year ago. In an excellent summary of the tourism data, La Nacion’s Pablo Tomino says 13% of BA employees work directly or indirectly in the sector which now accounts for 7.6% of Buenos Aires’ total GDP.

In terms of total revenue, Tomino says over 10 million visitors spent US$3.41 billion in Buenos Aires, while an additional US$1.3 billion was generated thanks to local investment geared toward attracting more tourists in the coming years.  The total number of visitors arriving at BA airports, ports and bus terminals rose 29% in 2010 compared to 2009.

Looking at the tourism numbers by foreign country, Brazilians topped the list of foreign visitors with 800,000, a phenomenal 86% increase over the previous year. Chileans accounted for 33% of BA arrivals and Uruguayans ranked third with 22%. Domestic arrivals rose 22% over 2009 with 3.2 million Argentines spending at least one night in a Buenos Aires hotel, a healthy 30% increase over 2009. (Full Story in Spanish)

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Galerias Pacifico in Buenos Aires

Let Us Pay: A Brazilian tourist recently took this photo of Buenos Aires shopping cathedral, Galerias Pacifico.

It was 90 years ago when the phrase “Rich as an Argentine” was coined in Paris. Flush with new-found export wealth, the country’s elite would travel to European capitals for shopping sprees of clothing, fabrics and antiques.

By the end of the century, the wealthy were still going abroad in full acquisition mode; however, destinations closer to home, Miami, Punta del Este and Florianopolis, became the playgrounds of choice.

Now, only ten years into the new century, and it seems Brazil’s nouveau riche have become the Western Hemisphere’s new shopaholic celebre. The influx of Brazilian tourists to Argentina is well documented here, but Reuters’ Stuart Grudgings digs deeper into the suitcases of returning cariocas and finds they purchased just about “everything” while on vacay in BA.

“Backed by a booming economy, record job creation and a strong currency, Brazilian consumers are taking wing as they go on a spending spree…Brazilian tourists spent $8.6 billion abroad in the first seven months of 2010, a 56 percent rise on the year before,” writes Grudgings. At one point, he interviews a 54-year-old Brazilian tourist accompanied by twenty of her closest friends at a Buenos Aires galleria and asks what they are buying. “Everything,” she replies.

The current Brazilian buying frenzy is fueled by economic strength, availability of cheap credit and exorbitant import tariffs back home. It’s worth noting Argentines face similar tariffs on electronic goods which explains Argentina and Brazil’s #1 and #2 ranking on the global iPod index. (Full article)

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