U.K. Trade Executive Director Andrew Cahn was in Argentina as part of a 3-country tour.

Fresh off a tour of Argentina, Chile and Paraguay, the director of the U.K.’s export promotion office, U.K. Trade Investments, sits down with La Nación and engages in a bit of British diplomacy in describing which foreign markets he finds most attractive. “China and India are absolutely critical in overall strategy,” says Andrew Cahn, “There are other emerging markets that are growing rapidly which offer more opportunities like Turkey, Vietnam and the United Arab Emirates.” When it comes to Latin America, the Q&A probably doesn’t come as a surprise to groups like IDEA regarding Argentina’s global competitiveness vis-à-vis other Mercosur countries. “The big elephants are Brazil and Mexico, and we put more resources there, because they offer more opportunities,” explains Cahn, ” and Chile is growing rapidly and gives investors confidence.” So where does that leave Argentina in the U.K. Trade equation? Well, 30 of the the U.K.’s Top 100 companies have Argentine offices, and there is significant British investment in mining, petroleum, gas, banking and pharmaceuticals. But Cahn says greater transparency and clear rules of the game are needed to put Argentina on the fast track to global competitiveness.