From October 29 through November 14, the Tribuna Plaza at the Hipodromo de Palermo served as the home for The Palace Outlet, a temporary shopping center offering discounted rates on clothing and accessories from more than fifty local and international brands.
International luxury retailers included Hugo Boss, Max Mara, Ermenegildo Zegna, Burberry, Michael Kors, Fossil, Armani, Tommy Hilfiger and GAP. Popular Argentina brands, including La Martina, La Dolfina, Kosiuko, Wanama, Menage a Trois, Cardon, Vitamina, Hermanos Estebecorena, Prototype and Airborn, were present at The Palace Outlet as well. For children and teens, Patisserie, 47 Street, Cook and Como quieres que te quiera also set up shop.
Sergio Blanco of South Evolution, the firm responsible for organizing the event explained, “We had the idea to set up a premium shopping center, with the best national and international brands, in a location that was in accordance with the event. Because it was for a fixed period of 15 days, the brands were able to offer their products in a unique location that did not compete with their retail stores.”
A restaurant, wine shop, and the ice cream parlour Un Altra Volta also opened for the duration of the event. Organizers predicted over 100,000 people visited The Palace Outlet to enjoy deep discounts on pieces from some of today`s most popular brands. Once the fashion caravan has officially departed, Mercedes-Benz will take over the Tribuna Plaza to launch their pre-owned line, “Seleccionados Mercedes-Benz.” Sample vehicles, which are less than five years old and have less than 75,000 miles, will be on display from November 18-28, dates that coincide with the first two weekends of the Palermo Polo Open.
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