Hotel Chains and Brands in Buenos Aires

From ultra-luxury to fractional ownership to upscale boutiques, hotel opportunities abound in BA.

Foreign buyers. Global brands. Mega-deals. Few sectors of the local economy can compete with the luxury hotel business for headlines and superlatives. Coveted parcels are the object of bidding wars, while others are selling for as much as $21 million.

Today Cronista gives a sweeping analysis of el sector hotelero in both Argentina and Uruguay while highlighting emerging trends like condo-hotels, green projects and fractional ownership. Brazil may be hosting the World Cup in 2014, but by then Argentina will have a leg up in terms of luxury properties.

Alvear will christen not one but two new BA hotels, a St. Regis will rise in Puerto Madero, Nordelta will welcome an InterContinental and, as discussed in April, several new luxury boutiques will open in Palermo and Recoleta. Major chains are also capitalizing on the sheer beauty and natural amenities in destinations like Iguazu (Hilton, Loi Suites), Bariloche (Sofitel), Cordoba (NA Concepts), Brandsen (HoJo) and Tandil.

And while the four and five-star projects generate the most PR, the most active sector in terms of units under construction and fractional units for sale is the Sub-4 (star) sector. For a good example of the type of income-producing luxury condominium hotel opportunities awaiting foreign investors today and foreign travelers tomorrow, download IncomeBA.

Algodon Mansion in Buenos Aires

A suite at the new Algodon Mansion hotel being built by New York City developers in Recoleta.

While new hotel construction slowed in Argentina in 2008-09, the sector is starting to come back to life thanks to a more favorable peso/dollar exchange rate and the determination of international investor groups, according to Ellen Hoffman of Hotel News Now (HNN).

The current 3.8 peso/dollar exchange rate, about 20% higher than two years ago, has helped New York-based developers like DPEC Partners get new hotels across the finish line. Their project, a beautifully restored 1912 property in Recoleta called Algodon Mansion, is a prime example of the type of ultra-luxury boutique hotel opportunity awaiting foreign investors in BA.

Private investor groups continue to target the high-end by renovating historical in-town landmarks, while large international chains like HoJo and IHG continue to explore new opportunities in the suburbs and surrounding provinces. According to government sources, hotels under construction in Argentina represent US$1.7 billion of investment; HNN says 59% of those funds are for new hotels in Buenos Aires, while the remainder are going toward new projects in cities like Mendoza, Cordoba and Bariloche.

Hotel research firm STR Global says 690 guestrooms are currently under construction in Buenos Aires, while HVS reports a 71% occupancy rate (1Q10) for BA’s 5-star hotels, an 11% increase over 1Q09. In other BA hotel news, the Park Hyatt Buenos Aires will play host to the 2010 Masters of Food & Wine three-day event next week.

For more information about investment opportunities in Buenos Aires and Argentina, download IncomeBA and the new issue of InvestBA Privada.

The InterContinental Buenos Aires

The InterContinental Buenos Aires

InterContinental Hotel Group (NYSE: IHG), the world’s largest hotel group, today announced the launch of several new projects throughout Latin America including an upscale hotel in a BA master-planned community. (Reuters) IHG President Jim Abrahamson put the regional expansion in context, “We offer an outstanding value proposition for hotel owners and developers due to our long history of success in Latin America (63 years) along with the strongest and most well established brands in the world.” The Argentina investments announced today include an agreement to develop the InterContinental Nordelta Buenos Aires, Residence & Spa. Increasingly popular with foreign investors, Nordelta is one of the most exclusive gated communities in Buenos Aires with a variety of high-end amenities including a Jack Nicklaus championship golf course and a marina. The other IHG projects announced today include the extension of the Holiday Inn and Holiday Inn Express franchises in Argentina; and the launch of two new hotels in the interior: the InterContinental Mendoza and the Holiday Inn Express Rosario. IHG’s COO for Latin America, Alvaro Diago said today’s announcement–in the midst of a tough time for hoteliers in general–speaks volumes about investor faith in IHG brands.

 

Bariloche

Mendoza

Uruguay

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