Argentina Internet Penetration

LCD sales may taper off post-Mundial, but WiFi growth means more broadband accounts in Argentina.

Sales of LCD TV’s in Argentina are currently up 150% over last year, but many analysts say those numbers will taper off once the World Cup is over. The growth of new Internet subscribers, however, should continue its upward trajectory as more Argentine residents and businesses seek broadband access to online content. According to infobae.com, over 700,000 new residential users signed up for Internet service between March 2009 and March 2010 raising the number of online households to 4.1 million. During the same period, the number of Argentine businesses adding Internet service increased 48% and the number of broadband accounts grew 58%. One number moving in the opposite direction is the number of e-mails sent, as Argentines sent 7.7% fewer correos electrónicos compared to one year ago. This statistic partially reflects the growing preference among Argentines—individuals and businesses alike—for communicating via social media platforms like Facebook, Twitter and blogs. ADSL accounts for 62% of Argentine broadband connections, and cable modems represent another 24% of users. As we’ve noted previously, the rapid growth and popularity of WiFi has prompted the rush to broadband in Buenos Aires and other major cities in Argentina. The most recent rankings of global Internet usage show 49% of Argentines have Internet access compared to 50% of Chileans, and 36% of Brazilians. (Full Story in Spanish)

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Next window please: Foreign banks are shifting operations, employees to Miami & Montevideo.

“In Puerto Maderero and Recoleta these days, the executive suits are everywhere. Suddenly, we are seeing more limos and formally-dressed men entering and leaving meetings in cafés and luxury hotels,” says Argentine daily Clarín. And while these meetings—between wealthy Argentines with investments abroad and their financial advisors—used to take place in local offices, new Argentine Central Bank regulations are forcing 14 foreign banks to reconsider their BA presence. In addition to limiting consumer choice and stifling competition, the measures offer a glimpse of what could happen in the U.S. if the federal government succeeds in creating what the Wall Street Journal calls a new “Super Regulator.” The measure in question, A4981/09, began changing the rules of the game for foreign banks providing wealth management services to clients in BuenosAires. In essence, it makes it more difficult for these banks to take new deposits locally and invest them abroad. If they maintained a physical presence with local branches, these foreign banks would only be able to offer financial advisory services to clients who had previously shifted their funds abroad. The subsequent decision by several banks including Wells Fargo, HSBC, Merrill Lynch and Credit Suisse to move employees and operations to Miami and Montevideo should not, however, be viewed as a defeat or even a retreat. On the contrary, videoconferencing and Internet-enabled money transfers will allow the banks equal or better interaction with their clientes bonaerenses, hence a happy ending: creativity and technology trump bloated bureaucracy once again. (Full Story)

Hand-painted WiFi sign in a traditional Buenos Aires confiteria - Photo by Matias Dutto

Hand-painted WiFi sign in a traditional Buenos Aires confiteria - Photo by Matias Dutto

BA hasn’t always been on the leading-edge in terms of new technology adoption, but it seems WiFi penetration in CapFed is off-the-charts…at least compared to other Latin American metros. Clarin’s iEco commissioned a study (Full Story) by BA-based Marco Marketing Consultants and found 1 hotspot for every 2,620 people in Buenos Aires, a 72% improvement over last year’s ratio of 1 to 4,476. The rapid expansion is attributed to the rapid drop in costs associated with adopting WiFi and the proliferation of notebooks and netbooks. Eduardo Tobis of Trends Consulting says the growth of WiFi in Buenos Aires is logical given the ease of installation:“You get broadboand access, you buy a router and you’re done.” According to the study, 72% of BA’s hotspots are found in restaurants, 12% in hotels and universities, and 8% in theaters and malls. And unlike many public hotspots in the U.S., almost all of the hotspots in BA are free. Consultant Enrique Carrier explains this local phenomenon: “If an establishment wants to charge, it’s simple…the client goes somewhere else.” The WiFi attracts locals and visitors alike, according to Nicole Brailovsky, the manager of Bar 6 in Palermo Viejo. But what happens if the WiFi is down? Brailovsky shoots straight,“Many people get up and leave.”

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