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		<title>VanityBA: Tortugas Open Mall Debuts</title>
		<link>http://investba.com/2010/11/vanityba-tortugas-open-mall-debuts/</link>
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		<pubDate>Wed, 03 Nov 2010 17:41:42 +0000</pubDate>
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		<description><![CDATA[Latin America&#8217;s largest mall opened yesterday in Pilar, just outside Buenos Aires. Tortugas Open Mall, which is described as a Lifestyle Center, is Argentina&#8217;s first mall to incorporate shopping, entertainment, and health and beauty services. The massive 1.6 million square foot mall includes more than [...]]]></description>
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		<title>Buenos Aires Ad Agencies Give Global Brands Local Flavor</title>
		<link>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/</link>
		<comments>http://investba.com/2010/05/ba-ad-agencies-garner-creative-awards/#comments</comments>
		<pubDate>Fri, 21 May 2010 15:01:18 +0000</pubDate>
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		<description><![CDATA[The 1985 New Coke launch taught soft drink makers and marketers the risks inherent in tampering with the real thing. Amazing then, that <a href="http://www.pepsi.com/" target="_blank">PepsiCo</a> green-lighted a Buenos Aires ad agency&#8217;s proposal last year to actually change the name of their world-famous brand. The [...]]]></description>
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