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Colombians Buy Boca Juniors Franchise

On September 2, 2011, In foreign investment, franchises, tourism, by InvestBA
Boca Juniors LG Colombia

Boca's move to suelo colombiano is the perfect opportunity to lure budding talent and tourists alike.

A group of Colombian businessmen have purchased the master franchise to bring Argentina’s legendary Boca Juniors brand to Colombian soil. Portafolio.co, which values the deal at 800 million Colombian pesos, says the new franchisee will be able to operate Boca Juniors-branded soccer schools in Colombia as well as pursue other sources of revenue tied to Azul y Oro licensing.

In addition to gaining a foothold and exposure in South America’s second-largest country, the deal gives Boca management the ability to scout for the next Martin Palermo or Juan Roman Riquelme. According to Boca, any promising player associated with a CABJ Academy in Colombia who meets the age and talent requirements will have the chance to travel to BA and train with one of Boca’s farm teams. The first school opens in Cota (Cudinamarca) in November.

The Colombian deal follows similar revenue diversification excursions the Club has made in the U.S., Hong Kong, Dubai, Brasil, Ecuador, Bolivia, Peru, and El Salvador. Once settled on foreign soil, Boca works with foreign travel agents to promote Boca-themed tourism packages to Buenos Aires including tours of the Bombonera and player-autographed merchandise.

It seems the timing of BOColombiA could not be better considering another headline today in Bogota’s El Tiempo: Argentina is the Most Visited Country in South America. (Full Story in Spanish)

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CABJ: City of Atlanta Boca Juniors

On January 26, 2011, In franchises, lifestyle, by InvestBA

A multitude of factors make Atlanta the obvious destination for a Boca Juniors MLS franchise.

2011 got off to a great start for Boca Juniors, the legendary Argentine squad and one of the world’s most marketable and recognizable futbol brands. Marti­n Palermo and the boys from La Boca beat cross-town rival River in the year’s first Superclasico on Saturday night down in Mar del Plata. Apparently the taste of success beyond the friendly confines of the Bombonera now has Boca management gazing to greener pastures in los Estados Unidos.

Today multiple sources including ESPN are reporting that Boca has been in talks with MLS officials about bringing the franchise to the U.S., not unlike what Mexican club Chivas did when launching Chivas USA in California. But the two biggest hurdles facing Boca’s northern migration are a.) tapping a sugar daddy sponsor and b.) finding an American market that’s LXF (Loco por Futbol) and hungry for its own MLS franchise.

In the spirit of bridging the gap, InvestBA would like to offer ten reasons the City of Atlanta would be the perfect market for the Xeneize invasion. Atlanta has world-class sporting facilities, countless youth and adult soccer leagues, a fan base actively lobbying for MLS, a history of absorbing out-of-market franchises like the Milwaukee Braves, a fast-growing Hispanic community, a tradition of wealthy team owners from the private sector like Arthur Blank and Ted Turner, direct flights to Buenos Aires, a solid relationship with Mayor Macri and the City of Buenos Aires, an Argentine Consulate and the corporate headquarters of some of the world’s greatest companies with a strong presence in Argentina: The Coca-Cola Company, UPS and Delta Air Lines to name a few.

If Corona can sign a multi-million dollar, multi-year sponsorship deal with Chivas USA, think of the co-branding, cross cultural possibilities a Boca Juniors team playing in Atlanta would have for U.S. and Argentine companies seeking greater visibility both in Latin American households and with the 50 million-strong U.S. Hispanic population. ¡Dale Dale Boca in the ATL!

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Argentina Sponsors Pray for World Cup Miracle

On June 8, 2010, In arts & entertainment, foreign investment, us companies, by InvestBA
Argentina Futbol Miracle

With 7-1 odds of winning it all, Argentina's sponsors are hoping for a miracle in South Africa.

Being an Official Sponsor of the Argentine national team has its highs and lows. Just ask The Coca-Cola Company. The Atlanta-based soft drink maker’s corporate logos were visible everywhere at the Estadio Monumental that October night when Martin Palermo scored the miracle goal against Peru in the rain.

A Shawshank moment and dream publicity to be sure. Thirty minutes later in the post-game press conference, head coach Diego Maradona sat at the dais covered with strategically-placed Coke bottles and cordially invited his media critics to give him oral pleasure.

It’s that combination of on and off-the-field unpredictability that raises the stakes for the corporate sponsors going to battle alongside Argentina and the 31 other teams in South Africa. Wharton gives an excellent overview today titled, Why and How Brands Hope to Score at the FIFA World Cup. The hierarchy of World Cup sponsors is explained in detail as are the number of clothing companies vying for team sponsorships “to raise consumption and sales at an exponential rate.”

As always, Argentina suits up with Adidas, while Nike is betting the farm on Brazil and eight other teams. Meanwhile U.S. advertisers will probably get more coverage than the U.S. team: Continental Airlines, McDonalds and Budweiser will collectively invest over US$60 million between now an 2014. In the end, Wharton says, those brands that are most successful are the ones that generate “an emotional connection between the sponsored team, the public and the brand.” For our money, it’s hard to top Argentina beer sponsor Quilmes. Talk about emotional bang for your peso. (YouTube Video)

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