
Retail Terapia: Duty Free Uruguay is one of Carrasco International's best features. (Source: Moodie Report)
The list of amenities that make Montevideo’s Carrasco International our favorite airport in the Americas is long: the soaring glass architecture, the speed and efficiency of Customs, the waiting lines of Mercedes-Benz taxis, the custom-crafted leather seats in the boarding area. But one MVD amenity really stands out for business travelers needing last-minute gifts for the kids and fashionistas in desperate need of Retail Terapia.
Duty Free Uruguay (DFU) is the retail core of the main terminal, and all departing and arriving passengers must pass through the well-stocked aisles of premium wines, perfumes, watches, clothes and electronics ranging from iPods to Wii’s to 32″ LCDs.
DFU General Manager Diego Arrosa tells The Moodie Report sales rose a whopping 48% YOY thanks to an improved layout, better staging of merchandise and improved coordination with the carriers. “Duty Free Uruguay represents a total of 493 brands at the airport and 19,700 SKUs,” writes Peter Dowling, “and has brought in brands such as Hugo Boss and (since 16 June) Victoria’s Secret, Hermes and The Body Shop that are not present in the domestic market.”
DFU’s website also gets major style points with 80% of the retail store’s merchandise showcased online, integrated chat support and an innovative service called Traeme that lets you order electronic goods that aren’t in stock. Arrosa partially credits the rise in DFU sales to the recent influx of Brazilian tourists who apparently buy everything in Uruguay as well.
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