
Come Rico, Come Sano: Subway's appeal is undeniable for those seeking fresh, fast food alternatives.
Subway restaurants are opening in Argentina at the rate of three per month and the company plans to open an additional twenty outlets between now and the end of 2011. The world’s largest franchise has a network of 34,797 locations currently in 98 countries, and both Argentina and Uruguay are fertile ground for expansion.
Mirador Nacional says Subway plans to open 20 new restaurants in Argentina over the next six months which would bring the total to 40. Half of the new outlets will be located in Capital Federal and Greater Buenos Aires, while the other half will debut in Mar del Plata, Cordoba, Rosario and Tucuman.
Subway has a unique franchise expansion program where the company allows owners of an existing business in Argentina and Uruguay to present their location as a potential site for a future Subway restaurant. The one prerequisite is that the location be in a high-traffic area like a downtown business district, shopping center, amusement park, bus station or a hospital. Similar to the U.S., the company also encourages alliances with gas stations and convenience stores to open Subway franchises under the roof of an existing, high-traffic business.
This American success story began 46 years ago with 1 restaurant in Bridgeport, Connecticut. Today, Subway operates 19 restaurants in Argentina: 9 in CapFed and GBA, 5 in Mendoza, 3 in Cordoba and 2 in Rosario; and 2 restaurants in Uruguay. (Full Story in Spanish)





