Global Wine Production Cost Comparison

Let this ferment: Grape price and yield per acre are the key variables global vintners must consider.

Global investors must weigh a variety of factors like country risk, capital controls and transparency before choosing where in the world to invest. But what about winemakers?

The number of wine producing countries (70) is over twice the number of teams that compete in a World Cup (32). Plus global grape production (675 million quintals last year) was widely distributed across Europe (44%), Asia (26%), Americas (21%), Africa (6%) and Oceania (3%).

With so many choices, what’s a future global vintner to do? Focus on the key metrics, grape prices and yield per hectare (1 ha = 2.47 acres), says Davidson Viticulture, a leading Australian viticulture consulting group. When it comes to grape prices, three of the world’s most attractive markets are Argentina ($2,354/ha), Chile ($2,480/ha) and South Africa ($2,051/ha).

At 15-20 tons/ha, California leads the global ranking in terms of average yield compared to 10-15 tons/ha for Argentina and Chile; yet, factor in California’s six-figure cost per acre and South America vineyards begin to make more sense for those seeking lower initial cash outlay and quicker ROI. Furthermore, Davidson says advanced technology and irrigation techniques give growers in regions like California and Australia “no real advantage” over the world’s other warm climate regions like South America and South Africa.

For more Argentina wine and vineyard news, download the new issue of InvestBA Privada and for more information about private vineyard ownership opportunities, visit Algodon Wine Estates.

Napa Vineyard For Sale sign

Napa vineyards like this one have struggled while Argentina growers gain market share.

There’s nothing like a recession to test the limits of discretionary spending and consumer willingness to downshift to more affordable products and services. This has been especially true for U.S. wine lovers who, according to Bloomberg’s Dan Levy, are often passing up Super Premium and Ultra Premium wines in favor of “cheaper imports from countries such as Chile, Argentina and Australia.”

In light of shifting preferences, the Wall Street Journal recently featured a video taste test of several “good $10 bottles of wine”…many of them malbecs from Argentina. To be sure, 2009 was a banner year for the Argentine wine industry where global exports actually increased 10% to $585 million while U.S. sales jumped 20%.

Sales of bargain wine imports have had an impact on Napa Valley where Bloomberg says land values have fallen 15% since 2007 and no fewer than 10 wineries will change hands this year in distressed sales. Still, don’t expect the recent drop in Napa’s property values (average price of $150,000 per acre planted with red varietals) to erode Argentina’s attraction for foreign investors and wine enthusiasts.

For the same $150,000, you could buy a private vineyard estate in Mendoza complete with 1999 Cabernet Sauvignon or 2001 Malbec grapes, a homesite with underground utilities for your personal residence and luxury amenities like golf, tennis and polo. For more information about luxury living and private vineyard ownership in Mendoza, click here.

Catena Zapata

The Washington Post traces the rapid rise of Argentina's wine industry (Catena Zapata Photo: Juan Gauna)

The Washington Post traces the rapid rise of Argentina’s wine industry from the 1980′s ”pretty dormant, low-end and geared toward domestic consumption” to today’s vibrant export model with award-winning Malbecs and other local varietals increasingly gaining market share abroad.

Argentine vintner Nicolss Catena is described as “the founding father of modern Argentine wine,” and he drew inspiration for his home country from the United States and Napa Valley’s competitive transformation during the 1980′s.

Catena returned to Argentina and challenged the industry status quo by experimenting with new planting techniques, vineyard management and a relentless pursuit of perfection. It paid off.

From a single vintage in 1990, the Post says the rest is wine history, “Catena’s discovery launched Argentina’s wine boom and lured a horde of French and American winemakers to Mendoza to plant and make Malbec.” (Full Story)

For more information about Argentina wine and vineyards, download the new issue of InvestBA Privada.

 

Bariloche

Mendoza

Uruguay

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