Javier Luna Hair Design

Javier Luna sits down for an exclusive interview with VanityBA in the upcoming issue of Privada.

Javier Luna began his career at the age of 19, working in a small hair salon in Buenos Aires. He perfected his craft while working in some of the fashion capitals of Europe, including Paris (where he was awarded second prize by Intercoiffeur International), Milan and London. Now back in Buenos Aires, at the helm of Javier Luna Hair Design, Luna sat down with VanityBA to discuss his philosophy and future plans.

In his chic, airy salon in Palermo, Luna told us about his soon-to-open salons in Tortugas Open Mall and Puerto Madero and the development of his hair care line. Although Luna has styled the hair of some of the world’s most famous women, including Penelope Cruz and Cindy Crawford, and has been featured in magazines like Cosmopolitan and Luz, he treats even new clients like old friends, giving them his undivided attention and making a visit to his salon as unique as the new haircut you will inevitably leave with.

For the full interview with Javier Luna, sign up for the October issue of InvestBA Privada out this Friday.

Desiderata

Prêt-à-BA: Desiderata helps kick off Day One of BAFWeek 2010 here in Buenos Aires. (Photo: Diego Bigolin)

The 2010 edition of BAFWeek is well underway, and the first two days have featured a wide variety of unique designs and Spring/Summer 2010/11 collections. First up was the Semillero UBA, the sixth annual presentation of designs by rising fashion stars from the University of Buenos Aires.  Desiderata showed a variety of wearable, well-tailored pieces, while vibrant colors (especially pinks and purples) and florals abounded at Juana de Arco. A live band played as models paraded down the runway at Wanama in the casual, wearable separates the brand is known for. The day wrapped up with Grupo 134‘s designs for men with predominantly gray silhouettes.

Day 2 started off with a packed house at the jungle-influenced runway at Rapsodia, where the collection mixed vibrant patterns and colors with fringe and sequins. Next came the gorgeous Middle-Eastern -inspired collection from Marcelo Senra, where models were dressed in flowing gowns and beautifully detailed head scarves. A monochrome palate prevailed at Kostüme, where the structured black and white garments were offset by the models’ dramatic salmon lips. Blacks and whites dominated the Uma show as well, albeit in a much more feminine way, with short skirts and blazers accented by playful oversized bows that served as headpieces. The final show of the night celebrated the 10th anniversary of menswear line Hermanos Estebecorena. Models came down the runway wearing shorts and lightweight jackets in khakis and army greens with the occasional punch of black or navy.

BAFWeek wraps up tonight at La Rural. Be sure to check back for our coverage of Day 3 and a complete overview of the event both here and in the upcoming issue of InvestBA Privada.

BAFWeek 2010

Game Face: 15 Spring/Summer collections take center stage @BAFWeek, and we'll bring them to you.

The wait is over. The most anticipated fashion event of the year and one of the most prestigious in all of Latin America kicks off today in the Blue Pavilion at La Rural in Palermo. Beginning tonight at 5:00, BAFWeek 2010 will showcase fifteen Spring/Summer collections over the next three days. The voice of the event, Marcia Güttner, explains the significance, “The main objective of the organizing companies—APSA, La Nación Eventos and La Rural—is to foster relations among the different local and international fashion and clothing industry members, as well as continue working to position Buenos Aires as one of the most important fashion capital cities in Latin America.” Some of the top designers featured over the next three days include Cook, Como quieres que te quiera, Desiderata, Grupo 134, Hermanos Estebecorena, Juana de Arco, Kostüme, Marcelo Senra, S-Mode, Ona Saez, Rapsodia, Uma, VeroIvaldi and Wanama. BAFWeek will also feature 30 showrooms where event attendees can browse through a wide array of clothes, shoes and accessories. Popular galleria Paseo Alcorta will present an award to the most creative showroom, so competition among the participants will be high. Budding designers from the University of Buenos Aires will also get a chance to showcase their talents when the Seedling runway show officially opens BAFWeek tonight. Thanks to Business Press – Comunicaciones Integradas, we’ve been invited to cover the entire event, so look for our exclusive content and behind-the-scenes coverage beginning tomorrow. (Official BAFWeek Website)

Prodeo Lounge & Suites

Grooving, Rhythmic & Delicious: Building on the success of recent events, Prodeo will soon offer weekly tastings.

Located on the border of Palermo Soho and Palermo Hollywood, Prodeo Lounge & Suites is situated in the middle of one of the trendiest areas of the city. The luxury boutique hotel, with it’s chic, dimly-lit bar and two-story restaurant headed by Chef Jeroen Van den Bos, epitomizes BA’s renaissance. The stark, modern interior is visually striking, yet manages to retain a certain warmth with its dark colors, delicate lighting and numerous water features scattered throughout. Music plays constantly throughout the hotel’s common areas, creating a distinct ambiance for each event. At a recent wine tasting at Prodeo, led by sommelier Laura Pietraccone, guests were treated to a variety of Argentine wines in a relaxed, comfortable environment, starting with a sparkling chardonnay-pinot noir blend. Next came a Torrontes, an aromatic white wine,  paired with salmon tartar topped with couscous of cauliflower. This was followed by a Chardonnay with a yuca-crusted duck croquette in a teriyaki glaze. Two samples of the quintessential Argentine varietal, Malbec, which were paired with Cuban meatballs in a light ginger-and-cumin-infused tomato sauce, rounded out the tasting. The service was impeccable, with a small army of waiters and bartenders gliding seamlessly through the room, allowing guests to completely focus on the experience.

Prodeo will begin offering weekly wine tastings in the near future priced between $80 and $150 ARS. Prodeo Lounge & Suites is located at Gorriti 5374.  Look for a lifestyle feature on Prodeo in the upcoming edition of InvestBA Privada.



Nestled deep on a quiet residential block of Palermo Hollywood sits a cozy house of decor inspired by New York in the 40′s and 50′s. Founders Martín Vadillo and Fernando Barbe opened Wathemala in July 2008 with the goal of creating a space where clients could enter, shop and enjoy good music. The elegant little shop is stacked to the rafters with classic furniture, English teapots, black-and-white photos, assorted housewares and an original fragrance dubbed “The Wathemala Potion.” In addition to a wide variety of home merchandise, Wathemala offers interior design consulting, wedding registry and Wathemala Rental, a unique on-set design service for BA movie, television, and theater productions.

Wathemala is located at Guatemala 6090.

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