
Piriapolis offers a compelling alternative for foreign buyers seeking coastal Uruguay without Punta prices.
Punta del Este attracts all of the celebrities, headlines and big name investors to the Uruguayan coastal state of Maldonado, and that’s probably just fine with the natives and expats living in Piriapolis. This quiet town’s appeal lies in its lack of high-rises, laid-back feel and abundance of affordable parcels with water frontage or water views. And Piriapolistas have plenty to celebrate, according to El Pais.
The city’s 120th Anniversary celebration was just held, and there’s a bright outlook regarding tourism and bookings for the 2010-2011 summer season. Juan Martinez, the President of the Piriapolis Tourism Association (APROTUR) told El Pais, “We are forecasting a very good season, with good reservation numbers both in hotels and real estate rentals, and all at very reasonable prices considering the price:quality ratio that we offer.”
Bookings are up 70% in Piriapolis thanks in part to a well coordinated marketing campaign in Buenos Aires, Cordoba and Rosario in Argentina, Asuncion del Paraguay and Rio Grande del Sur, Brasil. In recent years, wealthy investors seeking more space and privacy have gradually moved away from Punta del Este going north up Playa Brava and west towards Laguna del Sauce.
InvestBA believes it’s only a matter of time before the western movement begins to overlap with the undiscovered gem of Piriapolis and projects like the Chacras del Cerro development begin to get the attention of more foreign investors. 12-acre lots with ocean views for US$125,000 are a rare commodity in this corner of the Tango Coast. (Full Story in Spanish)
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