Buenos Aires Shopping Center

Consumption Junction: Patio Bullrich is one of the BA malls with 100% occupancy and a waiting list.

The only thing harder to find than a parking space in Buenos Aires may soon be retail space. “It’s almost impossible to rent space in a shopping center,” reads the headline in Andres Sanguinetti’s article in today’s Cronista.

The piece focuses on retail sales, monthly rents and occupancy levels at some of the largest shopping centers in Buenos Aires, and all three trends reflect the consumption boom fueled by local demand and foreign visitors alike.

Retail sales are up 35% over last year with some 76 million shoppers packing BA gallerias like Alto Palermo and Patio Bullrich, both of which have reached 100% occupancy. It’s a similar story at Abasto, Dot Baires and Paseo Alcorta where occupancies all exceed 99%, and the majority of existing leases are set to renew next year. Most Buenos Aries shopping centers now have waiting lists for tenants and established retailers are scrambling to find larger spaces in non-traditional locations.

The pace of rental growth in Buenos Aires mirrors a larger trend in Latin America where consumption is being fueled by better access to credit, job growth and a lack of solid savings options. The retail phenomenon is analyzed further in Cushman & Wakefield’s must-read Main Streets Across the World 2011. The study lists Florida Street as the most expensive retail location in Argentina at US$100 per square foot annually or #47 of the 63 global cities surveyed. (Full Story in Spanish)

Chile's Falabella, the Best Buy of Argentina

Falabella is betting Argentine consumers are ready to get waist deep with new purchases.

Sales of consumer durables have always been a good gauge of market sentiment and overall consumer confidence. An even better barometer lies in the capital spending plans of major retailers who supply the stainless steel refrigerators, 42″ LCD TVs and the increasingly popular lavadoras de carga frontal.

According to Reuters, Santiago-based Falabella (Chart), plans to spend $1.72 billion in Argentina and three other countries between now and 2012. With stores in Argentina, Colombia, Chile and Peru, “Falabella plans to invest around $492 million this year, $620 million in 2011 and $632 million in 2012, Reuters notes, “Falabella invested $280 million in 2009, when the financial crisis hit consumer pockets in Latin America.”

A retail analyst at Banchile put the announcement in perspective: “In our opinion, the aggressive expansion plan will allow Falabella to reinforce its solid market share and postion the company to take advantage of the consumer spending recovery we anticipate in the region.” The 2010-2012 Plan will allow Falabella, the South American equivalent of Best Buy, the chance to expand existing retail floor space by 45%. Time will tell if the average Argentine consumer’s confidence matches the retail giant’s, but it’s an encouraging start to the new year.

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