The Love Parade: South America's best-kept secret? Maybe, but apparently not much longer.

Great Taste. Less Filling. MetroUK takes a twist on the classic Miller Lite ad campaign in describing the Uruguayan experience for the uninitiated. The “great taste” part of the equation is easily understandable given the country’s amazing beef , seafood and red wine, but it’s the “less filling” that deserves some clarification. While regional big brothers to the north (Brazil) and west (Argentina) receive the bulk of travel ink and international tourists, MetroUK explains how Uruguay is perhaps more suited to the foreign palate of a first-time visitor to the Southern Cone. “Uruguay combines the best of its neighbours in a far more easily digestible package that makes it irresistible,” says Metro adding, “If you want a short, sharp hit of the best of Latin America then you’ve come to the right place.” No less an authority than BBC News jumped on the bandwagon this week with a glowing review of South America’s “best kept secret.” (Not much longer if the international press keep stoking the flames of Carpe Uruguay curiosity). BBC’s Veronica Psetizki interviews a 64 year-old American who just retired in coastal Uruguay—a growing trend—because of the country’s “clean water, good and healthy food, a good educational system, and good infrastructure, both in terms of roads and of Internet access.” Michael Brown, a California transplant sums up the country’s appeal, “You get good food, good wine, nice people, plus there is no rush-hour traffic, and I can get by speaking almost no Spanish at all.” (MetroUK story, BBCNews story)

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