Fashionistas Find Paradise in Argentina

Lucire Cardon

BA-based Cardon is one of Argentina's fashion retailers recommended by Lucire for their quality.

Buenos Aires has long been synonymous with fashion, so it seems only natural that Lucire, the global fashion magazine, would pay a visit to Argentina. With Town & Country, editor Elyse Glickman gives Lucire readers a sweeping travelogue of two of the country’s most fashionable destinations: Buenos Aires (Town) and Mendoza (Country). From Recoleta’s boutiques to Palermo Soho to high-end malls like Patio Bullrich and Gallerías Pacífico, Glickman is impressed by the low cost/high quality of the clothes and shoes she encounters. She describes Cardon garments as possessing “workmanship that would make Ralph Lauren green with envy,” and declares the local shoe stores “particularly fabulous, not only for the quality-to-price ratio but also the shopping environments, which are part-tea salon, part-walk-in closet and part-couture boutique.” When it comes to fashion, Mendoza doesn’t play second bandoleón to Buenos Aires, although Glickman confesses to being taken by surprise. “What makes Mendoza—state and city—so memorable is that its charm and sophistication sneak up on you.”  She comes away impressed with the “seemingly endless offering of (more) leather goods, sweet shops doling out divine ice cream and sorbet, unprepossessing clothing stores and craft boutiques that are refreshingly un-kitschy.” Mendoza, she later discovers, also offers professional shoppers a picturesque place to unwind and raise a malbec toast after a stressful day of credit card swiping. In the post-shop analysis, she says, Argentina leaves you “with a sense of pride and the memory of sensory pleasure.” At least until the AMEX statement arrives. (Full Story)

Models wear designs by Martin Churba during BA Fashion Week 2010. (AP/ Natacha Pisarenko)

Models wear designs by Martin Churba during BA Fashion Week 2010. (AP/ Natacha Pisarenko)

Buenos Aires is the city where “shopping” is much more than an action verb for describing the favorite indoor activity of many females“shopping” is a place. In fact, BA is home to some of the largest gallerias—or shoppings—in Latin America. BA shoppings like Alto Palermo, Paseo Alcorta, Patio Bullrich and the new DOT Baires mega-project all feature their share of international retail outlets, but those engaging in porteño retail therapy will also find a significant number of high-end stores and successful labels launched by Argentine designers. The highly anticipated BA Fashion Week, an annual showcase for Fall/Winter collections, is the launching pad for many of these aspiring designers. As always, this week’s event features dozens of designers showing a wide variety of unique garments and accessories like Cubreme’s coats, S-Mode’s swimsuits, Cosecha’s vintage clothing, Bienamada’s handbags and Ana Livni’s Uruguayan merino wool designs.  Not to be outdone on the global catwalk, the 2010 edition of BAFWeek is competing with Fashion Weeks in two other major fashion capitals, London & Milan. For foreign retail buyer inquiries regarding any of the collections featured in BAFWeek 2010, send a detailed e-mail to out@investba.com.

Hand-painted WiFi sign in a traditional Buenos Aires confiteria - Photo by Matias Dutto

Hand-painted WiFi sign in a traditional Buenos Aires confiteria - Photo by Matias Dutto

BA hasn’t always been on the leading-edge in terms of new technology adoption, but it seems WiFi penetration in CapFed is off-the-charts…at least compared to other Latin American metros. Clarin’s iEco commissioned a study (Full Story) by BA-based Marco Marketing Consultants and found 1 hotspot for every 2,620 people in Buenos Aires, a 72% improvement over last year’s ratio of 1 to 4,476. The rapid expansion is attributed to the rapid drop in costs associated with adopting WiFi and the proliferation of notebooks and netbooks. Eduardo Tobis of Trends Consulting says the growth of WiFi in Buenos Aires is logical given the ease of installation:“You get broadboand access, you buy a router and you’re done.” According to the study, 72% of BA’s hotspots are found in restaurants, 12% in hotels and universities, and 8% in theaters and malls. And unlike many public hotspots in the U.S., almost all of the hotspots in BA are free. Consultant Enrique Carrier explains this local phenomenon: “If an establishment wants to charge, it’s simple…the client goes somewhere else.” The WiFi attracts locals and visitors alike, according to Nicole Brailovsky, the manager of Bar 6 in Palermo Viejo. But what happens if the WiFi is down? Brailovsky shoots straight,“Many people get up and leave.”

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