Video game development in Buenos Aires Argentina

This original South Park online game was developed by Buenos Aires-based videogame studio QB9.

The talent and cost advantages behind the animation resurgence in Argentina are also evident in the video game development industry, according to Gamasutra, a leading online resource for programmers and gamers alike.

Gamasutra visited this month’s EVA, the Argentine Video game Expo, and tells readers about “the dramatic qualitative game industry growth on full display in Buenos Aires.” The Expo gave local video game studios like QB9, Sabarasa and Three Melons the opportunity to showcase their various online and iPhone games designed for major industry players like Sony, Nintendo and Comedy Central.

Gamasutra summarizes the cost and talent advantages of BA for foreign companies: “An exchange rate of 3.81:1 of the Argentine Peso to the US Dollar makes investment capital go a long way in Buenos Aires…these companies are the game start-up equivalent of a Prius, so perhaps it shouldn’t be surprising that the number of companies is growing even as the established studios begin to consolidate and move away from work-for-hire.”

A strong entrepreneurial streak is also evident as talented artists, developers and designers begin to strike out on their own. Gamasutra concludes, “many people who have experience working in those larger companies have branched out to begin their own, more lightweight ventures. The future of the industry here may be just as uncertain as the fate of the global industry, but the feeling of freedom will always be part of the package for the Argentine game community.” (Full article)

For more information about gaming, mobile apps and startups in Buenos Aires, download the latest issue of InvestBA Privada.

Buenos Aires and Miami-based La Comunidad crafted creative print campaigns for VW.

Buenos Aires and Miami-based La Comunidad crafted creative print campaigns for VW.

Art Basel just wrapped up its annual run in Miami, and Advertising Age says a Buenos Aires-based creative team made a visual splash .

The La Comunidad agency used mobile art gallery booths and an original artist’s map of the Art Fair to launch a “rebellious expression” campaign for Converse, one of several global companies entrusting their precious brands to La Comu.com.

“Based in Miami and Buenos Aires,” writes AA, “the 75-person La Comunidad is Best Buy’s U.S. Hispanic shop, the general-market agency for Remy Martin, and handles Sony Cybershot cameras, Walt Disney Co. and Coca-Cola Co. brands Burn and Epika in parts of Latin America.” AA says La Comunidad is on the leading edge of an industry trend where global teams are increasingly flexible and interchangeable to more accurately address both shifting demographics and new product launches.

Founding partner Jose Molla puts it in perspective, “We believe the world today requires flexibility, and agencies that can react quickly. We like that the phone rings for U.S. Hispanic and Latin American and worldwide projects.The agency recently opened a branch here in Palermo Hollywood called La Comunidad Summer along with a website, ThisIsNotAGallery, that explains the mobile art concept in greater detail.

For more information about Buenos Aires creative talent and outsourcing to Argentina or Uruguay, download the new issue of InvestBA Privada.

 

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